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> Should Ericsson sell its stake in Sony Ericsson?
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@golden why not? /// mobiles were just a division of a huge co. They should have stopped making fones after the final release -t68m- instead of the sorryericsson story imo. The end a party is the best when u are at the top...
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Posted: 2006-01-18 12:10:25
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If it aint broke, why bother trying to fix it? I had Sony phones before the merger, and was sceptical about the product quality - ericsson phones were always poor imho. But after i got the p800 my view changed dramatically, and i cant imagine it any other way now, to be honest.
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Posted: 2006-01-18 12:48:31
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I think it would be foolish for Ericsson to step out of this alliance. First of all they are making a profit. Second of all after 5 years in their existence SonyEricsson has gained a lot of credibility (existence right) and have become an international brand.
Another important thing I would like to point out is that the article states mobile phones aren’t Ericsson’s core business. This is incorrect; it’s not a core business any more. But it was for a long time, as a matter a fact, this was the reason to create the SonyEricsson joint venture in the first place.
Just my opinion anyway....
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Posted: 2006-01-18 14:14:34
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Whats all that guff about the market shares, too? It seems that they are inferring that because

arent the top dogs, they should just give up...?
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Hello, Scroto![ This Message was edited by: methylated_spirit on 2006-01-18 13:24 ]
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Posted: 2006-01-18 14:23:31
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When SE takes over the market then they can seperate!!!
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Posted: 2006-01-18 15:59:18
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@786KBR. I think it may be a long time before

can match Nokia in world unit sales.
However, with the Walkman branded phones doing so well, and more of these handsets on the way, Sony's expertise in consumer goods and marketing seems to be levering

right in to the spotlight for the right reasons - at last, quite the contrary from what they were 3 years ago. Personally, I would like to see the brand stay as it is.
(They have made the business headlines on Sky News and showing footage of T68i merchandise,

)
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Posted: 2006-01-18 16:54:07
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Shows how little business experts know. If you have a good thing going NEVER change it on advice of so-called experts. Would be a very stupid move.
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Posted: 2006-01-19 05:31:00
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Quote:
On 2006-01-18 16:54:07, goldenface wrote:
@786KBR. I think it may be a long time before

can match Nokia in world unit sales.
However, with the Walkman branded phones doing so well, and more of these handsets on the way, Sony's expertise in consumer goods and marketing seems to be levering

right in to the spotlight for the right reasons - at last, quite the contrary from what they were 3 years ago. Personally, I would like to see the brand stay as it is.
(They have made the business headlines on Sky News and showing footage of T68i merchandise,

)
How long? W-series doing very well.. I know the P-series gona kick ass!!
The more exposure SE gets with high end phones, the easier it will be to sell lower end phones...
You think Nokia will be on top in 3 years??
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Posted: 2006-01-19 07:41:44
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On 2006-01-18 16:54:07, goldenface wrote:
(They have made the business headlines on Sky News and showing footage of T68i merchandise,

)
So I shouldn't have been dissapointed with Euronews showing footage of T610/630 and Z600
Personally I'd hate to see

breakup and why would any company break out of a partnership when it starts to make some good results? If

were to start making less profit and its market share stat to go down then maybe /// might think of leaving, but now when things just seem to be getting better and better, I don't think so.
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Posted: 2006-01-19 11:24:20
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Quote:
On 2006-01-18 14:14:34, Delta 9 wrote:
I think it would be foolish for Ericsson to step out of this alliance. First of all they are making a profit. Second of all after 5 years in their existence SonyEricsson has gained a lot of credibility (existence right) and have become an international brand.
Another important thing I would like to point out is that the article states mobile phones aren’t Ericsson’s core business. This is incorrect; it’s not a core business any more. But it was for a long time, as a matter a fact, this was the reason to create the SonyEricsson joint venture in the first place.
Just my opinion anyway....
I would like to point out that mobile phones have never been Ericssons core business.
It was only a small division of the company with unlimited resources.
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Posted: 2006-01-19 23:23:59
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