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I think SE would be really commiting marketing harakiri by changing the logo
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Posted: 2006-10-10 16:59:06
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as others were sayin... its not changing the logo.. its a marketing plan an advertising step that introduces the SE logo onto a new phrase of marketing strategy... yes.. it is a phrase.. or are phrases....
like for example the symbol of a "HEART" is for "LOVE" aite?
so when you put it like this >>> I (HEART shape over here) MUSIC.
can you imagine that?
now SE is trying to say like this >>> I
MUSIC
so everytime you see this >
youll think of music from SE.
get it? SE is trying to achieve that brand recognition.. thats why theyre releasing this AD campaign... its not changing the logo.. it will stay the same.
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Posted: 2006-10-11 03:52:10
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Thanks Skrue for posting the link to the news item, and here is the thread that was created to discuss this...
Sony Ericsson unveils a new and vibrant brand look
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Posted: 2006-10-11 03:56:00
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