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Quote:
On 2006-11-20 13:16:00, EMS06 wrote:

@goldenface- I think SE will have to change their strategy with regards to their product segregation. How do you compete when others are pushing far advanced products with all the bells and whistles? Eventually you get left behind, meaning loss of market share and profits. Ease of use should of course be of utmost importance.


@EMS06

On the contrary, I think has increased market share by not making and relying on all-in-one devices. It is better to be master at one thing than a jack of all trades, as the saying goes and it is able to compete precisely because of this.

Analysts and some manufacturers believe that quality is compromised by attempting to include every feature in one device plus it can scare a potential buyer off by appearing over complicated.

Yes, its fine for for the very high-end niche market but ultimately the more features you include in a device the more complicated it will be - there is no escaping that. If you want to attract the mid-range (k800i - W810i) you have to ensure sophisticated devices are easy to use.

Also, sticking to one type of device doesn't mean you can't have high-end devices (W950i). The K800i is a hit because of this - it is as good a camera as it is a phone. No doubt if it tried to be best at everything else its camera phone quality/usabilty would suffer.

In the early years had phones such as the T610 - which was loaded with features compared to its rivals - same with the P800. It was with phones like these that established its reputation as a niche high-end manufacturer. However, high-end phones don't make for market share and are more expensive to produce. It was couple of years before even seen modest profits.

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[ This Message was edited by: goldenface on 2006-11-20 13:09 ]
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Posted: 2006-11-20 14:02:08
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@goldenface- no doubt their strategy worked thus far. Increase in market share, albeit small, and increase in profit margins are testament to that. However, there needs to be a balance struck in their walkman and k series. Relatively poor cameras on walkmans and poor video recorders on both are unacceptable in this day and age. What's wrong with a 'perfect' walkman- good allround? If a walkman becomes a 3.2 mp let it better the k800i since the k would probably have moved to 5 mp or so.

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Posted: 2006-11-20 14:28:00
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@EMS06

Well for a start, I wouldn't call the pictures the W850i takes poor at all. Just because it doesn't have AF - I happen to think they are respectable.

The 1.3mp cam on the K608i I thought was poor.

If players had Cyber-shot quality cams in them then what would be the point of launching a cybershot range of phones in the 1st place?

How do you persuade a potential customer that the new 2mp cybershot phone is worth buying when on the next shelf there is a phone with a cam of equal or better quality with a better music player in with the deal?

What I think you're saying is that high-end Cyber-shot handsets have 5mp cams so give phones the 3.2mp cams.

But then what would be the point of developing a mid range cybershot with a 2.0mp AF cam when music players have better 3.2mp cams in them. It doesn't make sense from a business point of view.


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Posted: 2006-11-20 14:52:54
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But then the 3.2 mp walkman won't be a low end phone like a low end 2 mp cybershot phone. The walkman would be higher end to the 2 mp cybershot. They would be targeted at different markets and income levels. Cybershots will always remain THE camera phones whereas walkmans will be a step behind in that department. All I'm saying is when they do reach the level of the outgoing cybershot they have to be better in the camera department. Walkmans need not be cybershots.
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Posted: 2006-11-20 15:16:00
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Can't they just do a good combination of music + great camera + all the other things ans call it QuickShare ?? it's a neutral brand
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Posted: 2006-11-21 00:39:25
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Well it's very difficult to market an all-in-one phone to people. Seriously, I've not seen one N93, or in fact any N series (apart from the N70) very frequently (if ever) on the train or just walking around in the city. And they also become extremely expensive, which puts off many people.

A lot of people have K608's because about a year ago, they were going out relatively cheap, they looked pretty good and they did their job well (decent and small 3G phone).

So cheaper and more focused products ultimately generate more interest and sales. Can you imagine the N95 in everybody's hands when it comes out? I doubt it.
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Posted: 2006-11-22 08:58:46
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My sentiment exactly. Make no mistake when a good high-end device appears, I will be one of the first to take it up and it will keep the rest of us busy for a while.

I think this year will be interesting because UIQ will start appearing on more devices which I am looking forward to seeing. Hopefully a huge increase in apps will appear too.
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Posted: 2006-11-22 09:22:39
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But I hope SE develops a good UIQ platform and introduces it much better than what Nokia did with S60. S60 just hasn't been accepted as a replacement for normal non-smartphones which I'm sure was what Nokia was anticipating would happen (i.e. N73). That's a reason why the K800 was more successful.
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Posted: 2006-11-22 09:31:36
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I hope SE starts making really high end devices fully speced, Like The 8800, N95 and N73.

IMO Nokia based their N73 completely on a SE Phone, the joystick, cam cover.

Come on SE Im hoping for a Symbian K850 The smallest symbain ever!!
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Posted: 2006-11-22 09:41:28
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@786KBR

There has been more than a few hints about high-spec devices coming out next year. These will have UIQ like the W950i. I'm looking forward to it.

I think that the technology war will not just be about packing as much tech as they can into one device but more than likely, it will be about bringing new ideas and features to existing themes such as improved camera applications and more features like TrackID in phones.

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[ This Message was edited by: goldenface on 2006-11-22 09:10 ]
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Posted: 2006-11-22 10:01:51
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