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< Esato Forum Index > Information > Esato News Articles > Sony Ericsson introduces 3D functionality and swipe text input to existing Xperia smartphones Bookmark topic

SE's marketing is as bad as marketing can be: non-existent.

You hide between 10 new announcements (one of which is a stupid/necessary downgrade of Neo),
that you have for the first time ever fit into a mobile phone the ability to take 3D panorama pictures:

Xperia smartphones introducing world's first 3D sweep panorama

And what do medias retain logically as headlines for their articles:
New Sony Ericsson Xperia Neo V
Nobody reads the article, it's not a dual core Android phone...

Decent marketing people would have titled:
For the first time in mobile history, SE introduces with Xperia smartphones the world's first 3D sweep picture panorama !

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Posted: 2011-08-25 16:11:17
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+1

Exactly! They should shout about it more. I hate the way SE markets itself - it's far too soft and fluffy.
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Posted: 2011-08-25 18:42:08
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Yeah, they're really stupid at marketing. Like how they could've made a buzz about X10 camera as it was the best of all the androids in its class, and how they mentioned nothing about DSP that was actually onboard the P990. Idiots really as they prefer to shout about shake control and how their phones fit into the lifestyle bill which no one cares about.

On topic though, so does this mean X10 is included in the new update plan? I didn't quite get that bit

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Posted: 2011-08-25 19:44:59
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I know they try and position themselves as a 'lifestyle brand' but the average man in the street wouldn't know what this is?

I don't. What is one and what are the other lifestyle brands? They need to shout about what their phones can actually do - and loudly.
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Posted: 2011-08-25 20:23:45
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Hi, we're sony ericsson. We've brought out this new phone x, feel free to buy it if you want, no pressure though, its an alright phone it has android.



I sort of agree, they are too weak, though I think the X10 did sell so well last year because of the 8MP camera. You don't need to shout to see that because it stands out in itself when comparing phones
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Posted: 2011-08-25 21:46:57
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That updates sounds really good. Finally sony has announced an update. Very rarely you hear this.
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Posted: 2011-08-26 05:29:46
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@adsada
It sold well because it was one of the first to whip out a 1Ghz processor in the market with more than 256mb RAM sporting a hot out of the oven Android OS. Many still don't know it has 8mp. Take a look at the last bloke here http://www.esato.com/board/viewtopic.php?topic=195111&start=465, he has high praises for X10 for having a 5mp camera
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Posted: 2011-08-26 05:56:35
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i read the press release about this on the sony ericsson website and it says that 2011 xperia models will be getting the update. so what im reading from that is that its only models thet were released this year will be updated
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Posted: 2011-09-01 16:18:32
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Posted: 2011-12-30 22:13:25
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