Sony Ericsson / Sony : General : Sony Ericsson Marketing Strategy: Different for different markets?
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The majority...
are n...n...nokia? *tremble*
Whizzkid, they are releasing three new phones!!!
What more do you want them to do, go and raid the nokia warehouse and paint the words se over all of the phones and sell them?
these things take time,
the quality of nokia phones is crap
like to do a lot of market research and thinking into the design and content of these phones, dont ask
to do what nokia does!!!
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Posted: 2004-12-17 14:54:38
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No offense to anyone here ok? But...
"Penetrate the Chinese Market" hmmm.... "Get more market share in India"....hmmm.... "Have more people switch to SE from Nokia" .... hmmm... WOW... such breakthrough & original ideas!
Do you seriously think SE is NOT trying to do this? Your ideas may be better than the guys from Sony marketing (I'm pretty sure most of our ideas for making SE's market share grow are better than the guys currently running the show) But unfortunately, we don't work for SE...and SE isn't mailing out a survey for us to fill out.
China is a company's DREAM... Billions of people... all new customers... EVERY single company DREAMS of breaking into the Chinese market. It isn't that easy. Just cuz there are people there, doesn't mean they will..or even CAN buy your product.
Nokia has taken the Fred Flinstone approach... why? Cuz they know the reality of it all is... Joe-average doesn't need the most high-tech phone.
Ericsson on the other hand tries to bring hi-technology to everyone, at reasonable prices.
SE... is another story... it's trying to be the best of Ericsson, and Nokia. THAT, my friends, is THE Holy Grail of business. Something every company dreams of achieving.
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Posted: 2004-12-17 14:57:25
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Whats bang&olufsen Boba? A high end brand?
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Posted: 2004-12-17 14:57:38
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I see your point, in fact, thats what i said, well done!
Nokia are sneaky, but sony ericsson want to provide us with high tech futuristic and 'lookin good' phones!
and btw: dont say ericsson
its sony and ericsson together!!!!!!!!!!
@whizzkid
yes, a very posh danish television company! (very sweeet!)
_________________
VANQUISH ON THE COUCH
ESATO'S FAVOURITE SE
ME!!![ This Message was edited by: vanquish on 2004-12-17 14:00 ]
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Posted: 2004-12-17 14:58:58
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@van he ment /// just read his post again @whizz yes but tv, hifi etc
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Posted: 2004-12-17 15:02:09
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@jplacson - I guess that's the TREND now mate . . . put your multi-billion empire in China and India, just like what other big businesses in US are doing now . . . let's just not forget what makes the deal more - 'sumptuous' - CHEAP labor !
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Posted: 2004-12-17 15:04:49
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Hey no offences felt here @jplacson! We're having a good discussion. I like that! I respect all your views mates! Please do not think i'm arguing with you! :-D
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Posted: 2004-12-17 15:05:22
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@jp what would u suggest se to do? What do u think about low and high end?
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Posted: 2004-12-17 15:08:00
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@whizkidd - I guess @jplacson is just stretching out a point or more of an unsolicited idea with his last post dude, he means no harm . . . we are from the Philippines pal - tamed, most of the time . . . woof woof
!
to outbest Nokia by 2005 - yet to be seen mates!
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Posted: 2004-12-17 15:09:04
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@jn who cares about positions in rankings?
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Posted: 2004-12-17 15:12:00
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