News Forum Phone database

> New Topic
> Topic Locked
Esato Forum Index > General discussions > Rumours > SE-Portfolio 2010 Bookmark topic

Personally, I don't see anything wrong with expanding the Xperia range the way they are doing.

I'm more worried about it becoming cheapened by applying the brand to lower end devices.
--
Posted: 2010-06-07 09:50:35
Edit : Quote




This is also my worry. I really hope not.
--
Posted: 2010-06-07 12:20:48
Edit : Quote


The Xperia X10 has undoubtedly made an impact and is selling well after being marketed heavily. Shakira should attract those buyers who are requiring a more normal sized device.

I must say though, that the white version (mock up) looks absolutely superb.

--
Posted: 2010-06-07 12:27:59
Edit : Quote


The Xperia brand was initially about user experience so the X10 is unique as is the mini due to its size but the midi? Its diluting what should be exclusive and making it just a name like Walkman and Cybershot. Having low end Walkman and Cybershot is important for sales of course but you want high end stuff so that people will associate quality to the brand as well i.e. a low end Walkman will have a crappy camera but the music experience should be great. Having no high end stuff makes the brand average to everyone.

will argue that the Entertainment Unlimited phones merge the best aspects of both but were are these phones and shouldn't they be high end? I'm for the Vivaz and Pro versions but the Pro should be Xperia and Vivaz should be Cybershot. This X10 midi should either get an 8/12MP camera and be a Cybershot or get 32GB memory and be a Walkman. Back in the day, I used to be excited about the Walkman versions of the already exciting Cybershots.

In terms of strategy, there should be more low ends but there has to be at least one high end for each brand like before. The low and mid stuff will be milked for cash but for the image of the company, you need high ends. If you want to launch a new product you focus on the brand to carry it through initially regardless of quality. I see a lot of people with the W995 even though it seems old skool with no touch and A2 but it has an excellent music player, people can forget that its old technology when its marketed well.

Since have major shortages in its design department, do an X10 with 12MP camera and call it Cybershot also, do an X10 in black and orange and call it Walkman. Stick to your Spilo, Zylo or whatever they are but get the branding defined and go easy on Xperia.
--
Posted: 2010-06-07 13:12:11
Edit : Quote


Of course, one of the reasons for the Xperia brand in the first place was to move away from the idea that customers would have to choose from either or Cyber-shot to have good imaging or music capabilities and of course they won't have to pay royalties to parent company Sony for the use of these two powerful brand names, so I'm not surprised we're seeing less and cybershot.

The X10 already has one of the best cams in the Android sphere and it's music and media capabilities aren't bad at all - at least people can be sure they won't be missing one or the other.

Personally, I don't think Symbian gives the best user experience, not the way it is in Vivaz right now and if I was I wouldn't brand any S60 device with the Xperia brand at all, not yet anyway and neither of the previous Xperia WM phones have been smash hits - far from it.

--
Posted: 2010-06-07 14:06:17
Edit : Quote


... but SE are too inconsistent and it really is frustrating.

The EU phones bar the Aino have poor audio reproduction while the camera quality is excellent wheras the Xperia phones, from the X1, have excellent audio quality and acceptable camera quality.

For me I would like to see the Xperia brand being the ultra high end while the EU being the high end. Everything and anything below the EU would be mid end..

Also equip the Xperia phones with the exact cameras along with the same software as the EU since the former is supposed to sit at the top end of the portfolio.

The X10 has the same camera as the Vivaz but doesn't match the Vivaz in picture quality.

I also think this should be the end of lowering the Xperia brand to mid end phones, rather do that to the EU phones as they did with the Yari.
--
Posted: 2010-06-07 14:26:07
Edit : Quote


http://techon.nikkeibp.co.jp/[....]S=imgview_e&FD=-552151630&ad_q



I just saw this while going thru some reading.

Sony is show casing their new touch panel tech

extract out from the same page. Likely its an existing product....OR they already have a new phone but it was cover up with some casing except the print out of sonyEricsson.


The prototyped display device equipped with the new touch panel. Arithmetic processing is conducted by a PC connected to the device. As the pressure applied to the panel intensifies, the speed of switching icons displayed on the screen increases. In the picture, the icons are moving in the vertical direction. The display device is printed with "Sony Ericsson."
--
Posted: 2010-06-07 16:55:59
Edit : Quote


http://techon.nikkeibp.co.jp/[....]S=imgview_e&FD=-551228109&ad_q

this second page showing a picture that clearly said.... " IN COOPERATION with SonyEricsson Lund"

hope it will be coming really soon in new product....but unfortunately...full article page saying cost is an issue now.

http://techon.nikkeibp.co.jp/english/NEWS_EN/20100607/183263/?P=2
--
Posted: 2010-06-07 16:59:53
Edit : Quote



And no Android, some kind of Java OS on this low-end phone
--
Posted: 2010-06-07 17:42:26
Edit : Quote




Could this mean it is the new A300 ?
--
Posted: 2010-06-08 01:28:26
Edit : Quote

---

New Topic   Topic Locked

Forum Index