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Not to be outdone, Vodafone has created Symphonia

I can understand the challenge from a networking point of view, but the end result I thought was underwhelming, unlike the XT 'Night Lights' show. Anyone keen to download the ringtone?
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Posted: 2009-10-23 10:23:56
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Yeah that Vodafone ad seems like it's supposed to be one of those 'epic' ads like Sony's one note ad that featured an orchestra of people all playing a single note to form a song, or one of many different car manufacturer's ads. But Vodafone's doesn't seem to have worked out. In my opinion it looks and sounds awful and wasn't worth the effort.
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Posted: 2009-10-23 22:17:22
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Perhaps with a different song it would have had more impact. Perhaps the Dandy Warhol's tune "Bohemian Like You" as used to feature on Vodafone ads (I still associate that track with Vodafone despite it being used by every ad agency in history) or "Song 2" by Blur? Beethoven is just not contemporary enough for a sizeable mobile phone challenge such as this.

There was clearly a lot of work behind the scenes - creating a database to log which phones are playing what tune and when and have which 021 number, recording the tunes, storing them on 1000 phones, sending 2000 txts messages within 1 minute on 1 macrocell without overloading the network or interfering with customers reception... etc. Just keeping 1000 phones charged presents a challenge in itself.

We here on Esato know that phones have personality and a character all of their own but that didn't really come across in the filming of the ad, which is as shame really. I'm sure the Vodafone people understand that but the director might not have.
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Posted: 2009-10-23 23:19:46
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Latest details on Telecom's XT subsriber numbers here.

Among the highlights are that XT subscribers are 72% postpaid (account) customers and that they pay on average 16% more to Telecom after they make the switch. Telecom have lost 85,000 027 customers recently and I'll bet that a lot of these are prepaid customers baulking at the XT prices. When the subscriber base is as price sensitive as Telecom have trained them to be with $10TXT, it's not surprising really. The only way to get teens onto XT is to get them hooked on a new fad of social networking via internet websites and that means substantially cheaper data packages or unlimited data to certain sites. Even Vodafone haven't cracked this yet so it's a tough ask.
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Posted: 2009-11-06 07:33:21
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Funny, I read your post last night then this morning looked in the paper to see a Noki E63 being advertised by Vodafone. Now the E series is a business series but Vodafone is obviously aiming it at the youth crowd and trying to get some of that Facebook group onto Vodafone. The ad says "Designed for Facebook and Email" and one of its main features is "Easy access to Facebook". I really don't think the E63 will appeal to teens to be honest, but I guess it's good to see them try.

Telecom on the other hand were advertising what I think was a Samsung clamshell as "the Bebo phone" when XT first started up.
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Posted: 2009-11-09 00:57:13
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I though Bebo was for teens and Facebook was for twenty somethings...
I don't inhabit either, I've become slack with Twitter even after getting my iPhone app back.

Cant see the E63 sales improving frankly. It's not a 'cool' phone.
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Posted: 2009-11-09 09:18:31
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I think it's more like nobody uses Bebo anymore apart from spam-bots, and everyone is on Facebook. I'm not using any, and even went and deleted my Twitter account.
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Posted: 2009-11-09 12:25:36
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A very good article here about the challenges facing Mobile Operators wanting to balance data revenues versus growth of smartphone sales. Lengthy but worth it.

In the early 2000's Mobile Operators were touting mobile as the replacement for fixed-line communications; "Soon, everything will be wireless" they claimed. But since the advent of the iPhone which has singlehandedly overstressed every 3G network that has supplied it, Network Operators are coming to the reality that they can't build infrastructure fast enough (or pay for it) to accommodate the surge in smartphone sales that is anticipated over the next few years. Ironically, wifi, femtocells, data caps, traffic shaping, banned applications, price increases, etc are all being discussed as the way forward for mobile data in sharp contrast to the expectation which has been built up recently that Mobile data would get cheaper, faster and more readily available.

The iPhone has dominated internet requests from mobile devices for sometime, yet the Motorola Droid has had an instant effect on the request statistics, with the Cliq playing a minor role. What happens when SE releases the X10 and it's other Android phones it has planned. I think we should expect to see some major changes in the Mobile data plan space soon. As Android sales begin to overtake iPhone sales, that will present a problem for Network Operators.

Telecom and Vodafone have both fixed-line and mobile infrastructure so are well placed to converge services but 2 Degrees is not. Perhaps a hookup with TelstraClear or Orcon would be prudent as 2D moves toward it's rollout of 3G services?
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Posted: 2009-11-30 00:01:47
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XT has now had it's third outage and customers are getting irate. Why would they switch from Vodafone in the first place? Why would they upgrade from 025 to 027 and on to XT - have they not learned their lesson? I struggle to have sympathy for some of these people, honestly.

When XT arrived there was a lot of nonsense floating around online about Telecom having 'changed' about 'Vodafone having become the big bad bully', about a paradigm shift in the NZ marketplace. The reality is that nothing has changed, Vodafone are still doing a great job and Telecom are still trying to get away with stuff and making excuses for their networks.

I look forward to the independent review with interest. I'm sure Paul Reynolds wouldn't have instigated it if he didn't already know it would put Alcatel-Lucent in the firing line. Hopefully we'll get some insight into the thinking behind Telecom's decision to go 850MHz, have no 2G backup and not install signal filters to prevent interference with Vodafone.
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Posted: 2010-02-17 13:49:49
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Great article about Telecom's current status and challenges here.
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Posted: 2010-02-21 11:19:11
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