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Esato Forum Index > General discussions > Rumours > SONY Xperia Rumors 2013 Edition Bookmark topic

Just a few words about the competition, while waiting for some new rumors.

As expected, very bad week for Japanese smartphone makers, iphone is taking the Japanese market by storm.

A few numbers:
- 9 out of the 10 top smartphone models are iphones the past week (counting different carrier as different models for any smartphone)
- anyway iphones represent 77.1% of all smartphones sold, meaning only 22.9% are non apple products, and I think at this level we can estimate that Sony, Sharp, Fujitsu, LG and Samsung had roughly 3~5% each. Of course the least affected are the korean makers as they sell primarilly aborad.
- source: http://bcnranking.jp/news/1309/130924_26367.html

Or to put it more clearly, this can really put Sharp and Fujitsu out of the smartphone business as this is their only market, and Sony one step closer to be out of the smartphone business as they do have other markets but this is their biggest and i think most profitable.

Having said that, this is the iphone launch, so things can calm down in the coming weeks.
Also one could say that the other makers are going to release their line-up soon so buyers may be holding off, this should be true to some extent (eg me) but I do not expect miracles as I am not the majority.

My thoughts are: this is really an unfortunate timing.
Android is winning over apple globally, and eventually this will happen in Japan.
The problem is that the domestic phone makers may have disapeard by then, as they simply do not have breathing space to hold until then.
Eventually, this can be the best scenario for Samsung, LG, Huawei and ZTE.

What is going to do the difference?
In the very short term, Docomo pricing scheme/discounts for the "3-tops" from Sony, Fujitsu and Sharp. Without it winter will be very difficult.
In the long term, Sharp and Fujitsu need to sell smartphones abroad, otherwise it is just a matter of time, with volumes, Koreanand Chinese makers can provide same to better quality for half the price and still get a better margin.

Sony needs to sell more phones abroad, the good thing for them being that they are working on it.
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Posted: 2013-09-24 15:37:45
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hardware decoding mostly likely consumes less battery than software decoding. you can enable/disable hardware decoding. now make that fair...
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Posted: 2013-09-24 17:51:25
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generally, i think success comes a lot from marketing. i am from Israel, and i can say that sony marketing here is SHIT! there's almost NO advertisements for sony products on the media here! even though israel is MEGA ULTRA SUPER HUGE mobile phone country. israelis are obsessed with smartphones. all people here got at least one cell phone from young kids to really old people.

guess who is the strongest mobile phone marketer here??? SAMSUNG! there are many advertising of samsung mobile products be it on tv, paper, the net, theaters, etc. samsung marketing is so strong! no wonder they are successful here!

one thing that is interesting, apple here got a weaker advertisements then samsung but they are still very successful here and they seem to sell more then ssamsung. i think that half of the Israelis got iphone. apple is counted as very premium and iconic phone in the eye of the consumer and they buy it even if its the most expensive smartphone here, i think like anywhere in the world. it's like apple doesn't need to work as hard to sell their phones as other companies.

there is a new shift from iphone to android but almost entirely to samsung galaxy phones.

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Posted: 2013-09-24 17:55:27
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^much like israel.. sony does not do much marketing here in the US. granted, i don't have regular TV anymore, so i don't see a whole lot of commercials. But, I see them on Hulu. I have yet to see a Sony commercial. I also don't see any Sony billboards, posters, or events in my area.

It's sad because I love sony.
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Posted: 2013-09-24 20:08:59
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Seems like Israelians over-estimate the place they are currently possessing. With a population of 8m, I think Sony's efforts are much better spent elsewhere.

And didn't Sony say they were eventually going to get round to the USA? I thought they meant at the time of the Z1, but oh well.
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Posted: 2013-09-24 21:25:23
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I was in Lima Peru about a month ago and the whole airports was full of Samsung and LG banners and add TV`s with adds. In the city it was the same story. 95% of billboards were Samsung and LG. I have only seen one Sony billboard in front of a mall and that was it.


Sony has to do a better job on advertising in North and South America.
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Posted: 2013-09-24 21:47:17
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^Agreed. Their biggest problem is exposure. They have relied on their brand too much in the last decade. Unfortunately, when people think of electronics and phones now, they simply do NOT think Sony. Even for audio devices and TVs.. people simply don't think "SONY" right away anymore. They need to re-establish their brand and to do that, they need to spend a few good years of heavy, HEAVY marketing and advertising while at the same time, producing high quality products targeted at the mass consumer market.

They definitely make nice commercials. Every time a new phone/device comes out.. their product promo vids are great! highlighting features and design. they have great independent type commercials that allow artists and musicians to create things. They should be exposing all of that to the world in every way possible. Simple product placements in movies and music videos, just aren't enough.
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Posted: 2013-09-24 21:52:14
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z1 is on a lot of bilboards in the Netherlands
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Posted: 2013-09-24 21:53:00
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dude, it is major new launch from Apple... what are you talking about? Sony was outselling Apple in Japan for 7 months now, so did that mean that somehow Apple was going to leave the market? lol.
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Posted: 2013-09-25 02:27:38
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i don't like to go off topic but what a bold and pathetic comment you made here. any person with a brain knows we obviously don't posses anything. Israel was is and forever will be our home. dream on and keep living in denial, OR you have a choice to open the history books including the bible and educate yourself about the facts first, then we'll see if you post your pathetic bold comment here and make fun of yourself again.

about sony, you are clueless and have no clue at marketing. samsung is smart enough to market here and all around the world, i applaud to them. sony's marketing is weak all over the world. i think they have good marketing only in japan and india it seems, outside of playstation brand. you are trying to make it sound like they are not marketing good only in Israel, which is another false point you tried to make.
why do i even bother replying to your comment hehe.

@DACHA
LG is also a strong marketer here, as much as samsung it seems.

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Posted: 2013-09-25 10:30:32
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