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Interesting but he doesn't mention that Sony devices are almost always the most expensive in their product segments. So being 'consumer friendly' is all relative.
Another thing this announcement means is that SEMC sales are going to plummet now. Consumers will all be waiting for Sony to bring their own device, only the die-hards will want to own a phone from an obsolete brand. See Nokia's N9 for the best recent example.
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Posted: 2011-10-27 14:34:50
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On 2011-10-27 14:32:38, HxH wrote:
I'm not sure if Sony already had a SoC designer team, in order to launch a full fight with Samsung. Sony should have one in about 6 months at least. OMAP or ST-Ericsson buy out another unprofitable from Ericsson
but this time may not easy
Sony will use the custom SoC used in the Vita. It placed orders for more SGX543MP4+ from Imagination Technologies for "consumer products" recently.
[ This Message was edited by: randomuser on 2011-10-27 13:58 ]
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Posted: 2011-10-27 14:57:48
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On 2011-10-27 14:34:50, aka Dus wrote:
Interesting but he doesn't mention that Sony devices are almost always the most expensive in their product segments. So being 'consumer friendly' is all relative.
Another thing this announcement means is that SEMC sales are going to plummet now. Consumers will all be waiting for Sony to bring their own device, only the die-hards will want to own a phone from an obsolete brand. See Nokia's N9 for the best recent example.
[think I'll be waiting for the 1st Sony Smartphone before I will upgrade My X10 can't see Sony supporting See phone in the long run, think it be from 6months to a year for that to happen, think I'll buy a cheap new xperia play Till then. ]
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Posted: 2011-10-27 15:02:32
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Some key points made by Howard Stringer, Sony CEO
* Will develop a healthy relationship with carriers in US and become BIG in US market
* EXCEPTIONAL hardware and competitive software
* Being cost effective will be key
* Will target first time smartphone buyers
* Growing markets also key including Brazil, Russia and India
* Cross connectivity between Vaio, Bravia, Sony mobile and Sony Tablet
* Sony services video unlimited, music unlimited, playstation store key to sell the phones.
* Will surprise most by becoming successful much before people might expect
* Want to be extremely competitive and not play catch up with the competition
[ This Message was edited by: randomuser on 2011-10-27 15:47 ]
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Posted: 2011-10-27 16:44:22
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On 2011-10-27 13:51:34, aka Dus wrote:
SE are already working on a Windows Mobile handset. I know this to be a fact. I am certain Sony will range Android and Windows Phone.
I`m not sure about WP7, just because Microsoft is pushing its Xbox Live and Sony it`s own Playstation... that`s two rival ecosystems so I think it`s just causual anwer from Sony about WP7. Especially now, when they will pushing even harder to conect all their products into one ecosystem.
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Posted: 2011-10-27 16:49:27
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On 2011-10-27 15:02:32, Lostsoulz wrote:
Interesting but he doesn't mention that Sony devices are almost always the most expensive in their product segments. So being 'consumer friendly' is all relative.
Well, that's more or less relative. Their "high end" phones are rather overpriced, but their mid-range phones are competitively priced and their low-end phones, while slightly more expensive than their competition, have much better specs.
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Posted: 2011-10-27 16:57:00
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I'd like to see Sony keep Xperia as a brand name for it's mobile department but I completely understand if they want a change.
As for when will we see the first Sony branded handsets, I hope it'll be sooner rather than later. I hope to see Sony handsets at WMC 2012, else my next year's phone budget will be going on the Eee Pad Transformer Prime.
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Posted: 2011-10-27 17:31:07
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I expect an announcement at CES in January.
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Posted: 2011-10-27 17:37:45
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On 2011-10-27 16:44:22, randomuser wrote:
Some key points made by Howard Stringer, Sony CEO
* Will develop a healthy relationship with carriers in US and become BIG in US market
* EXCEPTIONAL hardware and competitive software
* Being cost effective will be key
* Will target first time smartphone buyers
* Growing markets also key including Brazil, Russia and India
* Cross connectivity between Vaio, Bravia, Sony mobile and Sony Tablet
* Sony services video unlimited, music unlimited, playstation store key to sell the phones.
* Will surprise most by becoming successful much before people might expect
* Want to be extremely competitive and not play catch up with the competition
[ This Message was edited by: randomuser on 2011-10-27 15:47 ]
They certainly have their work cut out for them and it seems they are determined to make an impact. Howard is saying all the right things but as we know, saying something and doing it, are completely different things.
At least he has recognised that EXCEPTIONAL hardware is one of the requirements of successful range of phones these days and he also wants Sony Mobile to be held in the same regard as Vaio, Bravia and the other Sony brands.
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Posted: 2011-10-27 19:33:45
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Sony to buy Sony Ericsson, turn into subsidiary YOUTUBE
http://www.youtube.com/watch?v=WM2Yctose0k
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Posted: 2011-10-27 22:20:18
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