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I think they answered brilliantly, I'm actually amazed by Semo's explanation, which makes a whole lot of sense, it really explains what went so wrong with .

I wasn't even in my teens when Sony and Ericsson merged, I do remember my dad owning a few beautiful Ericsson handsets, so I'm not fully knowledgable on what went on back then, I became fully aware of how the phone industry works only around the time of the K750/W800, by that point Sony Ericsson were a well established brand. I knew Sony as the maker of my favorite gaming console, favorite tv, favorite music player etc... And only knew Ericsson as a company that made some phones back in the days of non-color screens, so it's always interesting to read the views of those who owned and were into this industry in the days of Ericsson.
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Posted: 2013-03-21 12:36:27
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puestadelsol,

Dude you're offering items that solidified my point! All your items posted are Ericssson products for Ericsson products not SonyEricsson! So your post is mute and not directly related to my post.

Sony brought:
Adapter and media expertise, and some serious CASH when the collaboration began to fail for 2yrs straight, the documentation is on the web and on these boards. The design of K750/W800 also came from Sony. Ever wonder why the MemoryStick was chosen and was internal and not external?! A Sony phone existed 1.5yrs before then that also had MS featured internally. The headset adapter for those phones, you guessed it was Sony.

I've actually used ALL those accessories with my T18z, T28World, and T-36m x2! I'm much older than you think and mobile phones or smartphones are not a 5yr phenomenon to me



BTW that chatboard was VERY efficient.

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Posted: 2013-03-26 22:26:48
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Good to see a sane post here, Hardened. Most people here have been saying really big things but all without proof

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Posted: 2013-03-27 05:58:39
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The delayed updates of the 2012 models reflects that Sony's do it yourself strategy is failing. They can't deny Lund's contribution (and Ericsson's, SonyEricsson's heritage) in their phones. That's another matter that if they recognize Lund's work and contribution, they can't state that it's a pure japanese Sony phone (such as 2012 2013 Xperias are pretended like they were desingned and built from zero solely by Sony).
In my opinion they can struggle with brand building by emphasizing in a strained way that it's a Sony Mobile, it's a Sony product with Sony's technology which can be easily connected to other Sony products, BUT they should rely on and mention where they came from, and that (Sony)Ericsson's heritage and expertise also contribute to their present phones as well. In spite of these many Sony fanboys are convinced that even the last 1-2 years Sony Ericsson phones were designed and realised predominantly by Sony. We can wait the One Sony phone, but untill now Xperia phones software development can't miss Lund's work, and based on the camera's and sreen's performance even the Sony hardware doesn't shines too bright (especially in the light of competition).
I don't write this offending Sony, but I don't like the strategy and concept of their new phones, and I write this as a person who have ever had only Ericsson and Sony Ericsson phones, but untill now none of their phones convinced me (in size, specifications and price) to replace my Xperia ray.
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Posted: 2013-04-23 08:10:29
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