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> Is SE ignoring the lower segment?
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But a low end fone isnt the same then years ago. I liked the times when a fone had all the features i need. Think low end and high end phrases are in the last years in use. A high end fone means some more fun features and thats all. P8 for example, a high end fone, but i have to set the delivery report of sms by every single message, cos there isnt a default option for it... One of the reasons i never wanted it.
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Posted: 2004-07-18 12:11:26
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The SE strategy is to concentrate on high end phones with some focus on mid range and little on the low end. They have always said they are not focussing on market share but high quality products with a good profit line.
To meet the needs of the lower segment SE plan to continue producing the older models such as the T610 and T630. As newer models are produced they drop in price and fall into the middle segment and eventually the lower segment. If you compare the older T610 with brand new low end models it wipes the floor with the competitors and thus, in theory, this strategy should pay off.
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Posted: 2004-07-18 13:08:19
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Think the t6 series are the optimal fones, the balance between the low and high class.
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Posted: 2004-07-18 13:16:48
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These phones may be optimal in the western market where mobile telephony isnt a new phenomenon. In countries like india, where cellular technology is new, people arent aware of technologies like GPRS and BT. Most people here just need a cellphone for SMS and calls. By most people i mean almost 70% of the indian market. Which needless to say is huge. Can SE afford to ignore such a huge market? This also applies to other developing nations like Brazil and China.
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Posted: 2004-07-18 14:43:28
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this is where se will loss money badly just looked at the new low cost siemens if only they could come up with a low cost model that was any good they might not loss their profit
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Posted: 2004-07-18 14:47:44
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Well said whizzkid. Pricing of handsets is also essential if SE wants 2 capture the low-end market. Here in South Africa low-end fones from Nokia(2100) are overpriced, costing about $200.
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Posted: 2004-07-18 14:54:36
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Hello
I'm from Brazil and T230 is not a cheap phone.... not even Z200... So, when I bought mine everbody loved it, and wanted to have one. But what they have??? Motorola, Nokia, Samsung, LG, and the lower phones. T610????? Just people who is a litlle richer buy it... P800 and P900??? I've ever seen just one people with P800..... and T610??? Just 2.
And, in my class, (no one is poor, as some of you can imagine) only me and a friend of mine has a color display.... and onlye me in all the school has a Sony Ericsson!!!!!!!
You can find a lot of T230 on universities... and the workers in general prefers Nokia.
So, I prefered a T230... and I'll (try) to buy a K700 for the camera and memory and video. So, India, China and Brazil has a lot of people wanting to buy cells, but it seems they're a litlle expensive......
And I just know me, my uncle and a friend of mine who have a SE phone..... what a shame!!!!!
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Posted: 2004-07-18 15:00:57
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Donnow, who makes the prices. It it only the operator or do the brands has got sg to say aswell.
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Posted: 2004-07-18 15:30:22
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Unlike in some countries where you get your phone bundled with your connection, here in india, we get a cellphone from a shop and then later get a sim from the network of our choice. Sim cards are easy to get though. You could get for connected for as low as 2 dollars!
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Posted: 2004-07-18 15:38:50
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SE has definitely concentrated on high-end and mid-range phones and to be fair to them it seems to be a strategy which is paying off. Where we have a problem in talking about low-end phones and making them affordable is that different areas of the world vary in terms of wealth.
Western Europe, North America, Japan, Korea, Hong Kong and Australasia are undoubtedly the richest areas of the world and the average wage in these areas is sufficiently high enough for people to have disposable incomes that can be spent on mobile phones. If we look at someone from Eastern Europe or India though, the average wage in these places is lower so that although a low-end phone may be cheap to someone in the U.K. or Japan it isn't all that cheap, relatively speaking, in Romania or India.
SE do cater for particular groups in that their products tend to be more expensive and of a higher quality, but then again one does get a lot for one's money.
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Posted: 2004-07-18 15:44:40
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