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> why do u think SE has the less market share?
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It's all to do with marketing and Nokia has the image and the feature that the mass market want.
Tri-Band is good, but Nokia knew that mass market didn't need tri-band - they needed changeable covers! Polyphonic ringtones and downloadable games etc. are things consumers want. Bluetooth is still niche, it's cool but people would rather have something that they are likely to use and see everyday like ringtones and covers.
The T68i does not even come with a colour choice (not until the metallic grey later in 2002) let alone changeable covers.
Nokia will be producing loads of models next year, all based on the same technology like the 6100, 6610, 7210 all with compatible pop-port accesories and chargers (Communicams for T68i and T300 have to be different). These similiar Nokia phones are just packaged differently in a slightly different body, and they still have changeable covers!!
Sony Ericsson need to be more than just high tech innovators (they have traditionally been more technically rich than Nokia), they will have to focus on their marketing and consumer wants. Mass market phones that appeal to the masses and not just technophilies like us.
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Posted: 2002-08-28 17:51:00
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Nokia has always promoted their phones with glance, and Ericsson actually never (almost) promoted their products public...
Here in denmark the first commercial we saw was the t28 alien commercial. it dissapered and no more ericsson phones in tv.
people forgot and bought nokia course every where u looked u saw them promoting their phones, and it became a trend phone (3210,3310eg) i think personally SE will rise up from the dirt soon...just need some more public attention throught PR (tv,posters,and as nokia say: SOON U WILL BE ABLE TO SEND MUSIC TO UR PHONE) HEHE
---- lets face it nokia have been ex-treem good at their pr and ericsson has not, thats why their markedshare is that big----
Dont forget that nokia also have been nearly bankrup about 10 years ago and offered ericsson to buy...
BEST RGDS
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Posted: 2002-08-28 17:58:00
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Hi everybody, I work in Ericsson Mexico, and SE has always been critized for making conservative marketing strategies, that's one. Another one is that Nokia is everywhere, go see a movie and you'll see that the actors are holding Nokia phones!!! Also Nokia targets everybody for the businessmen it has a titanium covered phone, for the students a phone with different covers, etc.., eventhough hardware and software may be the same. So IMHO is a marketing thing.
Another one is unfortunately Ericsson made really bad phones before, at least here in Mexico when somebody says Ericsson they think of a bad phone that would break up very easily. I think however, that now with these new phones, people are going to buy more Ericsson and maybe a lot of people will appreciate them. Just my 2 cents.
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Posted: 2002-08-28 18:01:00
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