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Sony forecast FY15 at 30M down 23% from final FY14 sales (39.1M)
plus full annual financial report should arrive in coming hours
http://www.xperiablog.net/201[....]-down-23-over-the-coming-year/
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Posted: 2015-04-30 09:38:10
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I believe their intention is to switch from a focus on volume, to a focus on profitability, which I think is about bloody time.
Only apple has brand power strong enough to match volume with profit. Even SamSamsung, once again the number 1 smartphone vendor, has seen its profits in mobile sliding.
Need to cut the low margin mid/low range and focus on high margin flagship range.
Yeah, they'll have fewer sales, but hopefully they'll have higher profits due to less money wasted in developing low end phones that nobody buys.
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Posted: 2015-04-30 09:57:58
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On 2015-04-30 09:57:58, -XYZ wrote:
I believe their intention is to switch from a focus on volume, to a focus on profitability, which I think is about bloody time.
Only apple has brand power strong enough to match volume with profit. Even SamSamsung, once again the number 1 smartphone vendor, has seen its profits in mobile sliding.
Need to cut the low margin mid/low range and focus on high margin flagship range.
Yeah, they'll have fewer sales, but hopefully they'll have higher profits due to less money wasted in developing low end phones that nobody buys.
If only they actually did that
There are quite a few entry level Xperia models lined up for this year as well.
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Posted: 2015-04-30 11:37:54
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After reading that financial report and knowing what Sony has in store for us xperia wise this is probably the last year they make phones. If the "real" z4 flops they are done.
Here is my idea on how to make z4 a success:
Screen - buy the best one
Soc - buy the best one
Internal memory/RAM - buy the best parts
Camera - put in the best of Sony, best lenses etc
Build quality - make it high end
Knowing Sony, here is what they will do:
Screen - cheapest IPS they can find, slap on "triluminos" branding
soc - instead of waiting on 820, release it with 810
Internal memory/RAM - cheapest 32GB, 4GB too expensive, make it 3GB
Camera - use same sensor as always, buy cheap plastic lens call it "G-lens". Don't care about software (if it is too good it can impact their point and shoot sales).
Build quality - metal is to expensive, glass sandwich again.
Result: "best of Sony" can't compete with best of Samsung, again.
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Posted: 2015-04-30 12:18:38
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From how i see it what is stopping sony first and foremost is: lack of marketing>lack of carrier support>lack of fast worldwide availability>half a year marketed flag, though not a problem anymore from q4 and on according to the rumors>non competitive mid range>too much focus on volume for mid and low>no "one sony" mostly regarding the camera - from a company that has the best camera division in the world at least for sensors: lack of good camera software>lack of camera hardware - especially ois.
for display, soc, memory and design,battery they use the latest and greatest available so i am less worried about that though they do need to keep improving in that regard and not do stupid past mistakes like using shatter films and displays with sub par viewing angles.
[ This Message was edited by: amirprog on 2015-04-30 12:04 ]
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Posted: 2015-04-30 13:02:29
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@McKinley
for me RAW is good for white balance/color temperature (you can change it without quality loss) and adding/removing stop or two - again - with jpg you cannot do it without loss
And about 70D - time to upgrade your gear - i can say that 5D III raw quality is very good
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Posted: 2015-04-30 14:03:52
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On 2015-04-30 12:18:38, motvikt wrote:
After reading that financial report and knowing what Sony has in store for us xperia wise this is probably the last year they make phones. If the "real" z4 flops they are done.
Here is my idea on how to make z4 a success:
Screen - buy the best one
Soc - buy the best one
Internal memory/RAM - buy the best parts
Camera - put in the best of Sony, best lenses etc
Build quality - make it high end
Knowing Sony, here is what they will do:
Screen - cheapest IPS they can find, slap on "triluminos" branding
soc - instead of waiting on 820, release it with 810
Internal memory/RAM - cheapest 32GB, 4GB too expensive, make it 3GB
Camera - use same sensor as always, buy cheap plastic lens call it "G-lens". Don't care about software (if it is too good it can impact their point and shoot sales).
Build quality - metal is to expensive, glass sandwich again.
Result: "best of Sony" can't compete with best of Samsung, again.
Z3 series was and still is a success for them in sales numbers (of course, boosted by how poor the S5 was). You could've just spared your time to not write ignorant stuff on the forums.
I don't think Sony even dreams about reaching the sales numbers of Samsung, that would be ridiculous as the brand is not as recognised...
Let's just wait and see what they come up with, and you could use getting that Samsung dong out of your mouth. ( ͡° ͜ʖ ͡°)
[ This Message was edited by: alexander87 on 2015-04-30 13:21 ]
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Posted: 2015-04-30 14:21:14
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On 2015-04-30 14:03:52, stook wrote:
@McKinley
And about 70D - time to upgrade your gear - i can say that 5D III raw quality is very good
Don't you mean one of the Sony A7's out there?
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Posted: 2015-04-30 15:07:25
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I really hope Sony pulls through and keeps releasing phones... Can't wait for the day when people realise their worth and understand they are that much better than crappy samsungs...
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Posted: 2015-04-30 15:58:51
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On 2015-04-30 11:37:54, randomuser wrote:
On 2015-04-30 09:57:58, -XYZ wrote:
I believe their intention is to switch from a focus on volume, to a focus on profitability, which I think is about bloody time.
Only apple has brand power strong enough to match volume with profit. Even SamSamsung, once again the number 1 smartphone vendor, has seen its profits in mobile sliding.
Need to cut the low margin mid/low range and focus on high margin flagship range.
Yeah, they'll have fewer sales, but hopefully they'll have higher profits due to less money wasted in developing low end phones that nobody buys.
If only they actually did that
There are quite a few entry level Xperia models lined up for this year as well.
I'm assuming these models have already been developed. I'm pretty sure they'd be unwilling to write-off a great deal of stock and R&D expenditure without at least trying to sell them.
What I want to know, is if they have any low-end models in R&D for 2016 and beyond.
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Posted: 2015-04-30 23:51:48
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