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On 2014-03-01 17:12:36, Smaug wrote:
You misinterpret me, HxH.
Of course certain Chinese brands offer flagship products whose specs outdo Sony, Samsung, Apple etc. In the same regard, I can point out Toyotas that cost more and outspec an entry level Mercedes A-class and BMW 1-series. This does not imply Toyota is thus an upscale brand on par with Mercedes/BMW.
If you average their product portfolio out, consider factors such as average price, specs, manufacturing cost, brand goodwill, discounts, depreciation, even awards received etc, then my point becomes clearer. Simply because Sony offer a home cinema system more expensive than one from Bang & Olufsen does not mean the two are on the same level. Xperia phones outdo iPhones on a number of factors *on paper*. Yet, the average consumer in the street would probably consider Apple a more "premium" brand than Sony. There are marketing surveys out there to support this assertion.
Yet the margins on the iPhone outperform every known player in the industry. Some estimate the margins for an iPhone 5 to be over 50%. Not even Samsung can match that. So the RRP for an iPhone 5S in the UK is higher than the XZ2, yet is actually cheaper to manufacture and essentially assembled with components made from Samsung, Sony, Sharp etc anyway. In my eyes this makes Apple the "cheaper" brand, but for the average consumer it is irrelevant.
What we can agree on is differences in perception. Brand perception is particularly troublesome as it is often subjective. I've worked with several Chinese firms and it is usually in the top 3 barriers they encounter. Much of it is brought on by themselves, but they are improving and most have ambitious plans. I have always stated as much.
Would you pay $20,000 for a Geely or Great Wall car? How about $40,000? $60,000? The rule of thumb is to charge as much as the market can bear (unless you are dumping stock; a different and occasionally illegal strategy). If Chinese phones could sell for as much as Vertu, they would. They can't because their brands and corporate values are still largely unknown outside China and perceived as cheap(er), regardless of the specs on paper.
Fortunately Sony has enormous brand goodwill due to their heritage (something Chinese brands lack). Sony often rank highly on innovation. It is a pity that Sony doesn't do more to promote this, but financial constraints probably limits them. If funding from VAIO has been redirected to Xperia, this is a promising sign.
You choosed the wrong brand sir
1952 the Toyota crown is the first ever executive car and created all the segment of luxury
The latest Supra from the 90th was first total aluminum body car
Lexus LFA was the first ever carbon fiber Car
The rav 4 was the first ever CUV crossover utility vehicle with monoform body, not truck based but a sedan based SUV like
The RX was the first luxurious Crossover
Show some respect, Toyota yearly introducing more than 100 first even new application to whole automotive and technology industries
Lastly Mitsushita Corp where Panasonic, Sharp and Toshiba are parts from Toyota
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Posted: 2014-03-01 18:43:44
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^^I don't think he meant to insult TOYOTA,his point was correct too.Brand value holds a lot of value and im pretty sure most people will opt for a BMW/MB in place of a TOYOTA if both cost the same.
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Posted: 2014-03-01 19:23:43
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On 2014-03-01 19:23:43, Ranjith wrote:
^^I don't think he meant to insult TOYOTA,his point was correct too.Brand value holds a lot of value and im pretty sure most people will opt for a BMW/MB in place of a TOYOTA if both cost the same.
You are 100% correct Ranjith; thank you. I respect your position Mairamdan, but sadly you're jumping to judgement in being defensive. I'm guessing due to brand affection, which is understandable.
Toyota is a great company. In fact, I consider them the best automotive company in the world in their market. We've used Toyota Production System and TQM techniques as best-practice examples for other businesses for years. You, good sir, are preaching to the choir. Simply because I compare them to Mercedes Benz and BMW is not a slant against Toyota in any way. Toyota is certainly innovative and extremely efficient, but they do not command the luxury segment of the auto market like MB/BMW - and nor is it Akio Toyoda's goal to do so.
I feel I've unwittingly led the thread off-topic, so let's keep focused on Xperia guys. If anyone wants to indulge in a friendly discussion off-line, I'd be happy to share a beer if you're in London.
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Posted: 2014-03-01 21:14:01
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No rumors, let's just talk about cars
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Posted: 2014-03-01 21:52:23
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guys do you remember when i told you about xperia arc/z design for the new flagship????
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Posted: 2014-03-01 23:16:31
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On 2014-03-01 21:52:23, DexterMoser wrote:
No rumors, let's just talk about cars
Well, Sony do have an car and marine entertainment division...
It's not branded as Xperia but you'll see the Sony logo in a few new cars. Everyone is probably familiar with the Xplod brand (which is more centered around speakers and separate stereo decks), but they offer integrated dash systems as well.
Panasonic have moved into automotive parts supplying Tesla with batteries, obviously. It's been a very successful venture for Panasonic. I wouldn't expect Sony to try the same as they are more focused on consumer related products while Panasonic is diversifying into B2B sales, but perhaps there is scope to think creatively.
Even JDI developed a 12" screen specifically for automotive applications. The new Mercedes S-class and Lexus GS/LS have mammoth screens and are packed with tech. I'd love to see Sony branch out more into interactive systems within cars; perhaps partnering with some Japanese auto manufacturers to develop passenger-related hardware or command-based apps combining in-car tech with a mobile platform. Nissan is pretty keen on being at the forefront of digital tech in cars.
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Posted: 2014-03-01 23:19:42
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yes remember tell us good things
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Posted: 2014-03-01 23:20:02
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well prepare yourself for new beast
810.... better camera... enough for now
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Posted: 2014-03-01 23:23:13
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thnx brother for this info
& also thnx for keeping this thread alive
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Posted: 2014-03-01 23:25:08
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no problem mate... and another thing... maybe xenon
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Posted: 2014-03-01 23:28:11
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