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Ricky D Posts: > 500

Why reinvent the wheel?

There really aren't many ways to out a large touchscreen with appropriately sized bezels together. The only real area for making a point of difference is the back and sides, which Sony does with omnibalance (sides are very very nice and quite unique) and did with arc (again very nice and unique).

Curved screens have been regarded as gimmicky when tried by other manufacturers. Bulging backs feel 'fat' in the hand and aren't really that ergonomic.

Other form-factors are inconvenient or inefficient.

I bring back my suggestion to Sony that they have two running clear design styles t once each line with identical specs just a different shell.

Imagine:
Xperia V-series: V3, V3C, V3 Ultra, V3 Tablet (maybe an arc shaped tablet isn't necessary, but it would be earth shatteringly cool)
Xperia Z-series: Z3, Z3C, Z3 Ultra, Z3 Tablet

Both series run with the same specifications but one has a distinct arc design and one the omnibalance design. It'll be important to match the series numbers to each other even if it means sight confusion in the beginning when reviews ask 'where was V1 and V2?', but the consumer will be given a clear choice and both choices are within the Sony family.

With the spec races slowing slightly this is the way the market will go (similar to the way feature phones were a 8 years ago). Same specs different cases like the W800/K750.

The processors in current handsets are already faster than most people need or indeed notice. Most people make their choices now on design, friend's opinions and the camera (which is increasingly less of a USP).


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Posted: 2014-04-30 15:55:44
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bronxdude Posts: > 500

how about the Xperia NXT (S,P,U) series? That one is really cool especially the LED strip.
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Posted: 2014-04-30 15:59:24
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-XYZ Posts: > 500

Sony should definitely NOT have to identical series of phones, with slightly different designs. They will compete with each other and confuse the market.
Simplicity in the portfolio, is best.
Maximum 9 phones per year.

Z series - flagship series
S series - midrange series
M series - low range

Compact, standard and Ultra variants for each series.
Simple.

Common Design language for the three series.
Make the owners of the lower end models, feel like they own flagships. Compromise on internals only. Fit and finish shouldn't be identical, but still of a very high quality. Soft touch, HQ plastics in place of metal as needed.

As for the design language itself....let Sony work their magic. Arc design is pretty but overrated. Space is inefficiently used due to the shape. Convex shape is better because silicon can be stacked in a pyramid shape. Camera bump is a huge nono. If needed the design needs to make it look like it isn't there. Provide an illusion of thinness if the thickness of the phone needs to be increased to accommodate a larger camera sensor, battery etc.
The vacuous space left by a so-called arc design, can be filled with a few extra hundred mAh of battery capacity. Bigger battery is more important than reviving the arc-design ethos.
[ This Message was edited by: -XYZ on 2014-04-30 15:31 ]

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Posted: 2014-04-30 16:27:49
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HxH Posts: > 500

bezelliness guys will moan like hell, if NXT comeback to life again

unless Sony can find new way to implement the transparent bar on device.
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Posted: 2014-04-30 16:33:52
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razec Posts: > 500


On 2014-04-30 11:59:44, amirprog wrote:
Fellows, milukugiuniu said in earlier page: "The designing of Xperia will change a bit for the 2nd half with the edge getting round." i don't know about you, but i trust him. it doesn't sound like an arc design, but more like z2 design with find 7 like top and bottom curves or like ben ling's z3 concept design which also looks pretty nice: http://forum.xda-developers.com/showthread.php?t=2725781 some people i read complain about the edges being too sharp so i guess sony is listening.
@razec
wb.
i think you missed that design rumor.


Yeah I missed this, thanks mate
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Posted: 2014-04-30 17:59:38
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motvikt Posts: > 500

Fully agree with XYZ, good post.

In other news, where is Xperia G (or whatever it will be called)?! Wasn't is certified in Indonesia a couple of weeks back? Sony has been slacking with their mid-ends recently
[ This Message was edited by: motvikt on 2014-04-30 17:54 ]

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Posted: 2014-04-30 18:52:38
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Wintermute Posts: 86


On 2014-04-30 09:14:30, miromiromi wrote:
will also be the most fragile design ever


Not if it's sapphire.
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Posted: 2014-04-30 19:17:26
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HxH Posts: > 500

Not sure if anyone has mention about Corning can make curve glass already

but I wonder if it suitable to fit it into arc-shape design?
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Posted: 2014-04-30 19:42:30
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CrownedAkuma Posts: > 500


On 2014-04-30 16:33:52, HxH wrote:
bezelliness guys will moan like hell, if NXT comeback to life again

unless Sony can find new way to implement the transparent bar on device.


Xperia SP seems the way!
I love its design! It has that sexy transparent bar at the bottom and the aluminium Corning!
Sexy
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Posted: 2014-04-30 19:56:35
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razec Posts: > 500

Some off topic news from SAR, Sony were about to announce A77 mark II (which I'm really eager to see ) and RX100-mark IIIlater this evening (8PM tokyo time) with XAVC-S video format like the video centric A7s, now I wonder if that format would ever come to an Xperia device?
[ This Message was edited by: razec on 2014-05-01 08:29 ]

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Posted: 2014-05-01 05:45:59
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