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Hope these rumours Sony maybe going to cut phone division don't come to pass. Haven't had Sony/SE/Eri phone since 2009 . But with failure of Nokia and looks like WP never going to make it the choices become ever more limited.
Fierce Mobile
Reuters:Sony CEO eyes options as pressure mounts on weak TV
Fingers X'd coz if I have to jump onto Android Sony and the Xperias were amongst the 2-3 I was looking at.
Sad the mistakes and lack of imagination or understanding how the market was changing (and rapidly) under Miles Flint - i.e. refocusing on Feature Phones just as Apple had written their death sentence. Then the hesitation and lack of direction (mucking around with Win Mobile) and the silly hardware mistakes / omissions of first few Xperias and incomprehensible inability to nail their cameras and imaging software have really hurt but I felt they were really recovering in the last year in terms of appreciating the market and demands. Still would have put Qi charging on waterproofed devices rather prop magnetic connection (old old Sony story, pop port, mem stick anyone?
) .
Funny how quick it is to lose your way in mobile market and how long it takes to undo those mistakes and work your way back - if ever. Maybe with device iteration seemingly slowing recently the carnage won't be so rapid as consumers start to hang on to their devices for longer (as indeed would seem more normal for $500-$100 devices) as is seen in other consumer areas?
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Posted: 2015-01-13 21:14:48
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At the beginning of last year there were several reports saying Sony is considering selling its Vaio business and we all know how it ended...Time to by a Z-line Xperia just for nostalgia...
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Posted: 2015-01-13 22:04:03
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Selling either division is suicidal because of the costs associated. No buyer in crazy enough to purchase all the assets at prices that Sony wants. That means selling them at a loss, again, just like they "sold" vaio. But I can't care less, screw sony, I just want to know in advance before Sony lures me into buying a new phone or TV this year.
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Posted: 2015-01-13 23:12:26
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perhaps
can be revived again, but entirely different from their parent company?
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Posted: 2015-01-13 23:52:38
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On 2015-01-13 23:12:26, Ebato wrote:
Selling either division is suicidal because of the costs associated. No buyer in crazy enough to purchase all the assets at prices that Sony wants. That means selling them at a loss, again, just like they "sold" vaio. But I can't care less, screw sony, I just want to know in advance before Sony lures me into buying a new phone or TV this year.
Only a buyer is stupid enough to get "lured" into something. You only have yourself to blame.
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Posted: 2015-01-14 00:13:37
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Sure it's always the stupid consumers and never the greedy, mismanaged corporations trying to make a quick sale.
Really, whom are you trying to fool, me or yourself?
On 2015-01-14 00:13:37, McKinley wrote:
On 2015-01-13 23:12:26, Ebato wrote:
Selling either division is suicidal because of the costs associated. No buyer in crazy enough to purchase all the assets at prices that Sony wants. That means selling them at a loss, again, just like they "sold" vaio. But I can't care less, screw sony, I just want to know in advance before Sony lures me into buying a new phone or TV this year.
Only a buyer is stupid enough to get "lured" into something. You only have yourself to blame.
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Posted: 2015-01-14 01:56:52
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The day Kaz sells/spuns off/partnerships in Mobile Or TV business i will say complete Bye Bye to Sony forever.
Now it sure looks like Kaz came in to Sony just to ruin it even more then Ever !
That man is extremely Incompetent
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Posted: 2015-01-14 05:29:10
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If only these options will make Sony mobile live then I'll go for a joint venture, specifically with HTC.
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Posted: 2015-01-14 12:46:13
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What would they gain with a joint venture?
One big problem with Sony is that Kaz Hirai is a marketing guy, not an engineer. Like the rest of Sony he thinks useless crap like "Exmor r", "bravia engine" or other meaningless branding names will fool people and save them some money when they choose cheap components in their products. Consumers are not stupid.
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Posted: 2015-01-14 15:10:45
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Sony had been running on next to no profit margins for years. Then Samsung and Apple came along with their billion dollar marketing budgets and well, now you see the results. That's the way I see it, correct me if I'm wrong.
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Posted: 2015-01-14 16:06:22
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