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Yeah it is now but thats a month after my post...


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Posted: 2006-12-23 19:52:10
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You should look deeply to the concept of the products. This will help you to understand why the Vertu is pricey... I will post my article on this subject in few minutes I think...
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Posted: 2006-12-23 23:10:24
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This is a long message, I would even call it an article but it fully explains my ideas about vertu, and I think they might be interesting.


The main idea.

I believe that the concept of the Vertu phones is mistaken by many under the influence of advertisement and other means of impact. First of all Vertu is not a designers phones, there is no actual design behind it, because Frank Nuovo (nothing personal) is not that talented for creating an iconic mobile phone. How many good phones from design point we know made by Nokia, I believe I can name only few, like two or three models, why am I asking – because Frank Nuovo was a chief Nokia’s designer for years, he didn’t work only with Vertu division, in other words how a designer who couldn’t make inspiring projects for Nokia may create something special with the Vertu name on it. The answer is - There is no actual way, I believe. One can say it is a matter of taste, yet I think that “the matter of taste” can be applied when speaking of a really designers item with a pronounced style.

Vertu is created through the very “luxury” model.

I’m not sure how many of Vertu admirers do understand what product it really is, yet there are those who don’t care and those who just don’t see the thing. I call it the “Luxury” model; it is a range of things and services considered to give you not efficiency but something above it. Which is called the special status of its owner or consumer.

Though there are two very different spheres, which are sometimes merged into one because of incomprehension the idea. One is when the status of the owner comes from the owner himself, from his style, thoughts, and visions and in other words (which is the main ingredient) the mind he owns. It is something like an inborn vision. Such people are status bearing no matter what brands or things they use or own, but there is some small detail that is, however, very important. When you have a taste and a vision you stick to the products made with same passion for the beauty or comfort you share. Sometimes such things are pricey, sometimes they are not. Sometimes restaurants where you feel they really put their hearts into cooking might be considered fashionable or trendy at the same time. And that is the point where two completely different worlds do merge.

The second type of the products gives the status to the owner by themselves, so that the concept is put upside down. Now you have status if you wear and use certain products, it doesn’t matter where your money came from or what is in your mind (if there is anything) having basic ideas of style or an assistant who would help you with them, you can enter the world of “luxury”. The second concept is very primeval and is based on a simple idea – if we have a group of creatures developed at nearly the same level, let’s say it would be monkeys, and let one monkey find something special, unique and available in one piece, this very monkey will become a leader or a role model for the whole group. Now we have a group of thousands millions, what was one piece became a thousands against millions in mass production, so now we have a whole industry working for monkeys to make them special. The way to make some monkeys special yet others just desire to be so is of course the instrument called “the price”. With the high price we automatically divide those who can and those who cannot afford the product. It is the first step on the motivation to buy those products. The second step of motivation is advertisement, in the case of Vertu and other brands made through the “Luxury” model, it is a life style that is advertised not specific products. Such pattern is used in movies and in TV ads of course, they also buy some movie stars and famous persons so that they use only specific products. In that case you have a fine line of products from cars to tableware and clothes. Many don’t understand but the “Luxury” pattern is one of the instruments that corporations and other social institutions have to make the individual stay in the constraint of society. Advertising the “Luxury” patter they stimulate you to be the exemplary citizen, the same way they do with the credits. Yet on other level.

The sad part is that it is really hard to determine to what group the product really belongs to, or even the person (to understand the person you should spent some time speaking with him, some times one hour is enough yet there are cases that you need a year to clearly understand). The problem is if you travel with fist class or business class it may mean two completely different things, one - you do value the comfort and you know you wouldn’t be able to work the next day of the flight if you choose economy, another - you use the first class because it makes you special (not really, only in your mind, and in the minds of thousands millions others who share the same influence). May be the example with the flight is not the best. For example I own two umbrellas one from Prada worth 400 USD and other from +_ zero (designed by Naoto Fukasawa) worth 40 USD. And usually I prefer the one from +_ zero. Because it fills like something really designed with the soul. Yet the materials used are pretty cheap and I usually wonder how good it would be if the price would be bigger yet with the quality better. But as for the Parada’s one, it is my second one from them, the first one broken in one week, I even hadn’t used it outside, just opened to see if it fits my new outfit, and it collapsed, thoughofcourse they game me the new one. So the price doesn’t mean quality, because the design is also a part of the quality concept. From other hand I can’t say that there are no products that inspire yet are made through the very “luxury” model. But they are exclusions. There are even bands built through the same model yet with the whole range or the good products, lets say Porsche Design, I own few things from them and do believe that the design is at its best. Sometimes it happens because big “Luxury” companies offer good salaries to the designers. From that point there are a lot of exclusions, but the majority is easy to identify. Vertu, Mobiado, Goldwish, (if we speak of mobile phones) are the second pattern companies. The products from such companies are nothing special, they have quality because they must, but it is not a basement for their price, they are pricey because the are made through the “Luxury” patter where the big price is one of the instruments to sell the product. There are always audio systems those who work with the audio industry use, usually they are unknown for usual customers, but there are group of product that are known and very pricey yet considered not interesting for the audiophiles… I believe that projects like Samsung + B&O Serene are real Luxury in its original idea – the pure pleasure from something not because you were made to believe that the very thing gives you, but because it gives. Because I think that in spite of the fact many people from the second group use B&O it it originally created for the first one.

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Posted: 2006-12-24 00:04:36
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I would love to own this phone but being 18 and going to uni next year i dont have the cash, i was never 100% sure about this phone but after i got the 8800 i love the way it felt so the vertu can only be better than that.

Maybe a few years down the line i will own 1,
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Posted: 2006-12-24 18:54:21
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i was 18 when i first saw one, im now 22 and i have one..

so there is hope



Ori... i see your point but the point about the serene and the vertu? thats like comparing a BMW and a Koenigsegg .. both are cars, arguably the BMW do make very good cars among the likes of the M5, 7 series.. but take for example the Koenigsegg all the cars are hand made in sweden by a very small selct amount of people, i like to think of my vertu as a buy into something that has been pain stakingly made, every effort ensured to make sure that its of the top notch. and to be fair it is, its solid, doesnt sqeak, and just works. where as you have the serene that has a few more features, the flippy thing, yes its cool but that just it, its cool, doesnt serve any help to me whatsoever, and there was the odd time when it would open and shut again like have a freak out...

the serene is cool, the vertu is the don. how many style magazines do you see vertus in? ermm lots! i only ever saw the serene in T3/Stuff etc...

thats my 2 cents

fatreg

_________________
"live fast, die young"

ascent owner

[ This Message was edited by: fatreg on 2006-12-24 18:57 ]
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Posted: 2006-12-24 19:39:29
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Vertu is a wholly owned subsidiary of Nokia and is headquarted in the UK.


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Posted: 2009-05-28 19:54:45
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Talk about bringing a thread back from death.
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Posted: 2009-05-28 20:15:08
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Yeah, sorry. I need a battery for my Vertu Ascent and was doing a Google search and ran across this thread. Thought I would clear up that factual error.
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Posted: 2009-05-28 20:23:12
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I think the phones are nasty looking
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Posted: 2009-05-29 20:09:00
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yes yes we know how much you hate nokia phones and their looks. if they re badge a C905 as a nokia, you'd hate its looks too
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Posted: 2009-05-30 08:49:33
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