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i see the report is telling you their key product of 2007 failed miserably.
Yes K850 sucks on one thing...interface...camera quality of course many claim it is not great but it isn't tht bad either.
it just show how much SE rely on their flag ship product for the high to mid range.....it is only a few product to save them every yr but when one failed...everything gone.
C905 is the key now so lets hope it live up to expectation for the mass.... yes Eldar penned it but its still not on item that the mass user can pick on.
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Posted: 2008-07-20 03:35:16
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Maybe they can keep some of the 2000 employees to actually reply to a customer service message... instead of that damn computer generated line!
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Posted: 2008-07-20 11:43:47
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On 2008-07-20 01:02:39, Residentevil wrote:
Looks like the bad customer service and P990 debacle is finally catching up with them.
It's sad really. They could not have done much about the P990 RAM issue but they could still have made that device a decent and good phone with some more work - some of which we are doing ourselves now by modding and porting over stuff from the G900. If they had not been so arrogant and unconcerned about their customers' opinions they might have prevented the enormous bad publicity they got.
SE will have to understand the importance of a competent R&D division, I really can't believe that they wouldn't know that. I'm guessing that these moves are prelude to a restructuring of the entire design & technical division, a good move seeing their performance in the last 2 years.
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Posted: 2008-07-20 12:28:54
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Hi all,
You know what those of you that complain the loudest about SE bashing when anyone dares criticise them are the first to bash Nokia at any given opportunity.
What is worse is that some of you can't even read or understand a simple business report or how company's operate re pre tax profit and expenditure and purchases that get written off against pre tax profit.
Maybe if you look at this very simple figures you will see Nokia are i no way losing money or in troublle far from it is the truth.
Nokia
Sales: 13,2 miljarder euro (+28%)
Profit: 1,37 miljarder euro (+8%)
Sold phones: 122,0 miljoner (+21%)
ASP: 74 euro (-18%)
Marketshare 40.3%
Nokia share up +8,95%
122 million phones totally:
36,4 m in asia
27,1 m in europe
21,1 m in middle east+afrika
17,6 m in China
15,3 m in latin america
4,5 m in north america. (up +73%)
Now if you want to compare this with SE latest figures and loses and tell me which company is doing better than.
SonyEricsson Q2 2008
Number of units shipped (million) 24.4
Sales (Euro m.) 2,820
Gross margin (%) 23.1%
Income before taxes (Euro m.) 8
Average selling price (Euro) 116
Marketshare 8.1%
SE would kill for those sort of results in both profit and growth wouldn't they and especially now when they are falling so fast in the opposite direction.
Many of us have seen what's coming for a long time now so whilst many SE fans where happy to claim SE is on the rise and they will be number 2 and will sell 200 million handsets in 2007. We have all witnessed the exact opposite happen, there quality and innovation has gone and despite what many of you want to believe they are foundering. They abused their users trust and treated them badly and are now paying the price for this. The number of remaining SE loyal fans has fallen and is continuing to fall as evidenced by their sales and market position.
Look how many of you were happy to claim the K850 was going to rule the Camera phone market pre release and look what happened. Still 10 months after release and people are getting BROD and having problems some flagship device that turned out to be.
The glory days of SE are long over i mean really just when was the last truly great SE phone? so long ago it's hard to remember. All this rubbish about the high end suffering poor sales and this is what has hurt SE is a joke. SE don't have any high end devices so that isn't where there losing money. But people having multiple K850's costs SE as you can be sure the Networks charge back each return and just how many users after their 2nd or 3rd then bought a N82 plenty is the answer even here on a pro SE Forum there is plenty of evidence.
You don't have to be genius to see even here on a pro SE forum just how many compliant and problem threads there are. Or how many once SE users now own a different manufactures device or will do for their next device.
Now look at the X1 announced so long ago and reportedly will ship late and not have stable firmware until a couple of months after. You really think users are going to put up with that on a premium device again even those that love SE won't.
Everyone loved Miles Flint and then blamed him for SE's woes and now it seems MR K hasn't done any better. As said by others SE need to release less mediocre handsets and concentrate of a few really great devices. Some times less really is more and would be much better for SE to reagin the high ground. If SE don't change and return to what once made them great it will be game over for them and they will be condemned to mediocrity and being a small player with nothing special. Now that really would be very sad for what was once such a great with great products.
Marc
_________________
Nokia E90,8GB SDHC, Fring, Seven, Tom Tom 6
Honoured to have won BEST DEBATER
[ This Message was edited by: Dogmann on 2008-07-20 12:35 ]
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Posted: 2008-07-20 13:32:51
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They will be back.
_________________
"Why for you kick my dog and call him a buggarroff?"
[ This Message was edited by: JiSm on 2008-07-20 13:04 ]
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Posted: 2008-07-20 14:00:39
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If SE would only hire like 2 people to search the forums all day to look for user comments on their phones, like here on Esato, and if they would actually listen to us, SE would be unstoppable....
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Posted: 2008-07-20 19:24:18
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They don't need two people, I can do that on my own actually...
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Posted: 2008-07-20 19:30:07
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@Dogmann
Good posting, with some very interesting thoughts there.
I agree that there have been way too many product quality issues with the phones that Sony Ericsson have released over the last 2-3 years.
As a P900 owner I felt signs were there with the P990 fiasco, releasing late, reduced specs (from the original announcement) and flaky software. A lot of people felt the phone may have been usable, if it had shipped with more memory, so why did they cut the memory down from 160Mb to 128Mb?
Is this when the bean counters took control?
Given that Engineers tend to want the best, you have to wonder who is driving the products and who is in charge of product quality at
?
Clearly they don't "eat their own dog food", ie: use their own devices as they'd see how unstable their phones have become?
It's interesting to read your comments about defective K850's being returned to
and costing them money. Not only would that eat into any profit, but it also generates bad will among consumers who will not buy Sony Ericsson again.
A few years ago where I work, the company went through a phase of buying Sony Ericsson phones. When I saw a colleague using one I was very pleased, thinking here comes good quality, excellent
phones.
I was surprised to hear the women calling the phone a piece of unreliable junk as my T68i and P900 had been solid and reliable phones.
Now the company is back with Nokia phones ... Looking back now, this starts to make more sense
The way out of this is to refocus the R&D, reduce the number of bland hand sets with virtually the same functionality, concentrate on fewer models with more leading edge features, get them to market on time and sell them at a reasonable price.
Oh and remember to look after your customers!
Things like:
o) The P900 was hardware capable of MS Duo Pro cards via a firmware update but
forced users to buy the P910 for that functionality
o) The P990 was full of bugs - telling your customers to go buy the P1i which was virtually identical bar more memory, wasn't one of your finer moments
Treat your customers with more respect and they'll have more loyalty to you. Loyalty you're doing your best to kill off.
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Posted: 2008-07-20 23:02:49
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@Dogman, lets hope,Plankgatan,Goldenface etc etc,don't see/read your comment,otherwise you'll be roasted in the fires of Gondor until nothing will be left of you
. Of course you are right,but who cares? SE never does something wrong - so, why should the management change the 'status quo'. Mind you - for a change I agree with them
. I wonder how long time will take Apple to surpass SE in total sales (I belive they already do that in profits)
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Posted: 2008-07-21 19:38:27
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Well... sad news... SE is going to Motorola's hole...
Se down 4 to 5 of company phone rank....
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Posted: 2008-07-21 22:06:46
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