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number2 Posts: 113

I think that as most, if not all of us are not new to SE, in that we have all had a fair selection of SE phones, we have all contributed to supporting SE for a good few years, in business, getting people to switch brands is the difficult task, providing you deliver a good enough product from there on, you build brand loyalty and they keep coming back, so coming up with new slogans on a regular basis is an inherent method of attracting new customers, and the more you piss off current customers, with very average quality and support, the more you have to spend on re-inventing your brand on a regular basis. Now im not exactly a Nokia fan, but ive had a good few of them, and im currently looking at an old 6610 that i had from Vodafone around 2002, no wear on the keys, still works fine, no paint wearing off the housing, no dust ingress, must i go on?
I am currently on my 3rd C902, on the past two, the keys have quickly worn, the touch screen has played up, and the software has locked, im not blind to the fact that the C902 is a technologically packed phone, but the bloody basics are as ever, questionable.
As ive said before, i returned my X1 as it was a truly (in my opinion) terrible xperiance, could do better and give them a second chance are not famous marketing quotes, stop paying for this branding and re-branding crap, both my other half and i now use HTC phones, though ive never seen them advertised anywhere in the UK, and when i replace the C902 it will (at this moment) likely be a HTC product. A good solid wellmade product, example the i-phone which i dont own, will create its own market, and as has been shown sell and sell. The initial marketing was and continues to be good, and the product does what it says it will. Its a bloody no brainer!
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Posted: 2009-09-08 11:28:54
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carkitter Posts: > 500

@Number2
You're right, they need to be device/platform focused rather than marketing/branding focused.
Instead of trying to get consumers to buy into their marketing BS, why not just make gadgets that people see and say 'thats cool, I want that!" Apple have built an empire on just that concept.

Chocolate is recession proof because it makes consumers feel good. I'll bet Apples performance during the recession is down to the same thing. A big lesson there for Sony and

, who really cares about market research testing into 'who is the #1 recognised Communication and Entertainment brand'?

Excite consumers > sell products > make money, is it really rocket science?

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Posted: 2009-09-08 23:23:22
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juris15 Posts: 289

heres the purple logo

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Posted: 2009-09-10 18:34:33
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anonymuser Posts: > 500

On 2009-09-10 18:34:33, juris15 wrote:
heres the purple logo

Woo!

TBH, as much as I dislike branding generally, if they're going to tinker with this stuff I think they may as well go to town and come up with something completely new. The funny-green-gloop-in-an-S-shaped-ball was never exactly an iconic design classic, was it? The corporate font isn't the most attractive or timeless thing in the world either. For that matter, the name never exactly tripped off the tongue...

Given that Ericsson are pretty much forgotten now in the consumer space, why not just call it Sony and give it the Sony logo, regardless of who owns it?
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Posted: 2009-09-10 18:45:23
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number2 Posts: 113

I know ive missed something here, make believe what exactly?