News Forum Phone database

> New Topic
> Reply
< Esato Forum Index > Sony Ericsson / Sony > General > Sony Ericsson Marketing Strategy: Different for different markets? Bookmark topic

As i see, to focus on certain user group is a mistake. The nokia way is mad aswell, the truth must me somewhere between both brand marketing strategy. This message was posted from a T68
--
Posted: 2004-12-16 12:23:31
Edit : Quote


Hmmm . . . as I see it, is 'definitely' goin' Nokia's way . . . As per 2004's results, they manage to release (market) - numerous fones which is not very 'ideal' of their (:se: 's) style in the past !
--
Posted: 2004-12-16 13:16:19
Edit : Quote


@jojo

Well that isn't bad

need to have a range of phones

but they musn't have too many

nokia have thousands of 150 pound and less phones, only have about 3. need to appeal to a range of users, but not overdo it like nokia!
--
Posted: 2004-12-16 13:19:10
Edit : Quote


@Boba

I disagree. This is called marketing. Not every market will like every phone or product. I do not like the cheaper end phones. They do not have the features that I generally desire. Also, I am an early adopter, thus I like to have the latest and greatest. SE is definitely targeting phones towards this market. The truth in between lies in the fact that with all things being equal different people with like different things regardless. In this case the common denominator are phones. The variables come into play when some people like cameras and some do not. Right here, you have two different market segments and two different market schemes. Should the phone manufactures simply decide for both by either selling phones with cameras or phones without, thus forcing their marketing strategy on the consumers? No. They make two models, with and without cameras. Everyone is happy in the end. Those that choose the cameras already know that they have a premium device and are willing to pay for this. Those without the camera are happy because they get their desired device at a price they seem as reasonable.
--
Posted: 2004-12-16 13:21:25
Edit : Quote


@jn how is marketing in the philippines and whats the general opinion of se? This message was posted from a T68
--
Posted: 2004-12-16 13:22:00
Edit : Quote


Hmmm... Nokia is flooding the market with phones, right? Whats wrong with that? I think it gives more options for the consumers. This message was posted from a T230
--
Posted: 2004-12-16 13:23:29
Edit : Quote


Jeez i dont really care about the marketin scheme i just buy the fone This message was posted from a Nokia
--
Posted: 2004-12-16 13:23:55
Edit : Quote


No, but they aren't focusing on development like

who released first colour phone

who released first smartphone

who released the most advanced built in camera phone (t610) for its day:

who keeps on releasing new phones that wow us all?

Nokia can flood, can think

--
Posted: 2004-12-16 13:26:12
Edit : Quote


@Whiz,

Nothing is wrong with Nokia's strategy, but if you are trying to protect your brand the worse thing you can do is flood any market. Do you see millions of Porsche, Daimlers, BMW's, or Ferrari's around? No. By having smaller numbers, you can charge a higher price and keep the brand as something special. In India, Nokia is going for the quick sell. There is nothing special about their brand there.

Also, most Nokia phones, as I have seen and reviewed them are the same, except with some minor differences. SE, or E before the S part has always made better phones than Nokia. Remember, only about 12 or so years ago, Ericsson almost bought Nokia.

_________________
"Einstein was right. Einstein was probably one of them" - Close Encounters of the Third Kind

[ This Message was edited by: sapporobaby on 2004-12-16 12:29 ]
--
Posted: 2004-12-16 13:26:47
Edit : Quote


There'd b more porsche if ppl got paid higher :nD This message was posted from a Nokia
--
Posted: 2004-12-16 13:28:33
Edit : Quote

---

New Topic   Reply

Forum Index