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Shino03 Posts: > 500

Hate to admit it but Sony will have more cash selling their flagship image sensors than keeping it for themselves at their current state.


Let's not blame Sony for the new landscape of the mobile industry because I think, everyone else except Samsung and Apple have been eradicated by the chinese phone manufacturers; Lg is barely making news, in the mobile industry


I don't know but here in Asia-pacific, chinese phones are selling like hotcakes because they're cheaper. Gone are the old days that you have to buy big names like Samsung and Sony to have good quality phones. Android made it so much easy for manufacturers to just focus on the hardware. It is just too easy today to put pieces of tech from the big players like (Display from Samsung, sensors from Sony).

Nokia saw it coming. With software being all readily available, there's no chance for manufacturers to compete in terms of price and hardware with the chinese who have more efficient cost-cuttings (That's why they never wanted to share symbian in the first place back in the days)




I do understand Sony's stubborness to remain as a hardware company but I think they will have more brand power if they will require all those manufacturers using their sensors to put it on the specs same as LEICA lenses/Zeiss; And perhaps it will also mean they have to leave the mobile industry much the same fate as VAIO.
[ This Message was edited by: Shino03 on 2018-12-12 13:58 ]

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Posted: 2018-12-12 14:51:37
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moogoo Posts: > 500

Mobile isn't going anywhere. If anything they will downsize it, which they should have done years ago. they simply have too many devices to work on. Personally, I think they should just focus on two devices, the premium and whatever model/range has been their best money maker. for the premium, make it a beast of a phone and sell it at a competitive price. and business as usual for their "best seller". Sony have repeated stated in their press conferences and interviews that they are investing in the future and want to get in on the next big thing. There was a phrase they used, but I can't recall it at this moment.

ANyway, we can only speculate what's going on there. It's clear they don't read enough blogs to truly know what their fans and consumers want cause they would have made more positive changes years ago. Hopefully 2019 will be a better year.

@Goldenface - by the skin of their teeth! haha. they always play well at anfield. It's ok. They don't have the depth to go far in champions league AND keep pace with city in the premier league. something's gotta give and I think it'll be the champions league. also, depends on their draw for next round.


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Posted: 2018-12-12 15:33:07
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RacSony Posts: > 500

XZ4 with IMX664?

https://sumahoinfo.com/post-27762
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Posted: 2018-12-12 15:55:10
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josephnero Posts: > 500

Sony Mobile cuts a quarter of its workforce in Lund, Sweden

http://www.xperiablog.net/201[....]-its-workforce-in-lund-sweden/
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Posted: 2018-12-12 15:56:28
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Archdragoon Posts: > 500

Do you guy think the next year will be better than this year since those XZ2's designer gang already got fired ?
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Posted: 2018-12-13 04:23:24
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AlvinZahranM Posts: > 500

The design will get better, it seems. But still lacks innovation. Still waiting for another leaks to prove my point, though.
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Posted: 2018-12-13 05:13:52
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rubik_cat Posts: 64

https://www.clien.net/service/board/park/12930581

rumor about image processing. from japan

they developed new image processing using snapdragon's high performance AI, provide the quality never seen before.

+ Internally, they give reward to the development team.

in internal test, HDR quality exceeded google's one.
[ This Message was edited by: rubik_cat on 2018-12-13 07:18 ]

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Posted: 2018-12-13 08:09:08
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Archdragoon Posts: > 500

Why are they keep being stubborn as even google use the OIS.
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Posted: 2018-12-13 08:17:20
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Lonewolf223 Posts: 361

I simply don't get it why sony is not using ois on its devices
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Posted: 2018-12-13 12:42:09
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tai020381 Posts: > 500

Think there's an update to the specifications :

https://www.mysmartprice.com/[....]amp/?__twitter_impression=true
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Posted: 2018-12-13 14:17:31
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