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< Esato Forum Index > Sony Ericsson / Sony > General > Sony to buy off Ericsson's shares in their joint mobile business Bookmark topic



I can understand the concern some people have but there seems to be a fair bit of misinformation around.

The Xperia Ray had a Japanese design influence, while the European part of the company may have influenced the materials and colour choice.

http://www.youtube.com/watch?v=ykjrD_8anyw

it looks to me like the old curvier designs (Arc, Neo etc, more likely European i.e. Ericsson) is being replaced by the more angled designs (Ray, Mini, more likely Japanese i.e. Sony)

While the Arc is a thing of beauty, anyone worried about these issues should compare the Neo to the Ray and honestly wonder if Sony aren't at least as good as Ericsson in this department.

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Posted: 2011-10-07 14:43:06
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Yes most likely all phones are designed by Sony. Correct me if I am wrong but that seems to be the case from designer videos and stuff.
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Posted: 2011-10-07 14:49:41
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I'd love a new phone with the curves of t65. loved that phone... especially the dark blue or grey. Nice big screen with grey shades and wap (in a button), but hated the soft buttons feel. In my hand was so pleasant (and a funny thing was that it was smelling nice).
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Posted: 2011-10-07 16:10:19
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Just because the designer is Japanese doesn't make the design Japanese. There are a lot of Euro designers whose designs look Asian, and Asian designers that do really good Euro designs. It has nothing to do with race, but historical stylings. Much like saying only an Italian can cook Italian food...hmm...not really. It's a philosophy, albeit tied in with a culture's history, it's not exclusive.

The Xperia line, whether it be the arc, mini, X10, etc... take more design cues from European brands like Ericsson, B&O, Bose than they do from Mitsubishi, Epson, and even Sony... frankly, the only Sony product that I see fits the design cues of the Xperia is the Bravia Monolithic.
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Posted: 2011-10-07 16:34:52
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I don't think he was making this a race issue, jpcalson. He was merely pointing out each company's influences in design.

@randomuser

No, not all SE phones were designed by Sony, in fact, I'd wager that most were designed by Ericsson.

@all

If anybody remembers, I wrote this in the 2011 Portfolio, I decided not to buy the arc because I wrote that I didn't think SE was going to pull through and was waiting for their next three financial results before buying from them.

That seemed like a prediction of some sorts, like my prediction that SE was going to make a loss in Q1 of this year only for them to make that loss in the second quarter. My 'predictions' seem to be spot on but not completely direct.

In a few years' time I guess my other 'prediction' that Sony will fail in the cellphone market will come true.

Hmmm... I think it's time to invest in technological stocks since I seem to be able to 'see' the future
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Posted: 2011-10-07 17:37:38
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Different designs for different markets, the Japanese love their clamshells while in Europe its the candybar or whatever they call it. No point selling clamshells in Europe because nobody will buy them. More market research goes into design than 'artistic' influence.

Anyway, if Sony goes through with it you'll see the return of high end Walkman and CyberShot phones. You'll see an Xperia Play with serious power and the top games. The Play is just an expensive emulator, nothing more and you can't really see any more support for it. Of course the fanboys will be upset because you could lose out on the unique designs for example but nowadays its hardware that counts and Sony is a quality brand. may get a new name perhaps but the spirit will remain. With some guidance and finance from Sony you should look forward to the phones that people have been wishing for with dual core, 16MP camera, proper Walkman hardware etc. Good times ahead.

People who are worried about Sony going down should look at how many different products Sony sells and overall how massive they are. Releasing a new PlayStation 4 would instantly put them is a good position. Good times ahead if it happens
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Posted: 2011-10-07 19:40:49
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Can't wait myself.

As much as I love Sony Ericsson, they have been hindered by not having the full unhindered access to their parents resources. They need 100% backing and focus from either parent to make an impact and it looks like it has to be Sony.
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Posted: 2011-10-07 20:20:34
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I believe Sony doing well & very well in other department TVs Stereo set, game console, camera and so on but mobile phone they need real know how just like .
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Posted: 2011-10-07 23:13:30
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I think this is a bad mistake.

's blend of European and Japanese cultures was a unique strength which competitors did not have. To me the Japanese are good at making reliable technology, but fail when it comes to understanding people and
tastes of what users want outside Japan.

This will also be the death of the European phone industry (Nokia already dead IMO), only to be taken over by Americans - not a good thing at all. Here in Europe we will go from being one of the first to get the latest phone tech that fits European tastes to being the last to receive the tech and have American and Japanese tastes shoved down our throats.

Ericsson actually are in a strong cash position at the moment (Sony losing $$$billions), so the other way round would make more sense. A better solution would simply be for both to commit more to the JV (both in terms of cash investment and integration with their other tech divisions) and think more long-term, especially since is on the up again and that the mobile market is absolutely huge.
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Posted: 2011-10-08 01:24:12
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If this is an issue of Sony wanting mere brand integration, perhaps a better solution might be for Sony to take 60% and Ericsson 40% and re-brand to just Sony Mobile Communications. That way the European side of things still has influence.
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Posted: 2011-10-08 01:27:56
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