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Need that carrier support in the US
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Posted: 2014-09-18 00:24:46
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On 2014-09-17 12:09:00, Tsepz_GP wrote:
Focussing on high end will be difficult for them when you have Apple and Samsung pretty much owning that segment.
What I see is that HTC is doing very well with their One series... in our region it's much more successful than any Xperia device.
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Posted: 2014-09-18 08:20:03
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They have always done pretty well in Western Europe but this year it seems like the Z3 will be hitting some US carriers. Some heavy promotion will help it gain a foothold. The PS4 Remote Play feature is pretty strong in this respect.
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Posted: 2014-09-18 09:49:16
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Sony makes too many handsets,costs too much and brings too little.
If I had what to say there I would make 3 phones small,medium,large.
From each of the three I would make 2 versions: basic and high end.
introduction of one of the 3 every 4 month will make a cycle of new phone every year.
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Posted: 2014-09-18 10:55:00
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Important for the success of Sony in the mobile sector is the value of brand recognition/association. If you asked people what they associate with the name "Nokia" you often heard answers like great camera, beautiful design, multimedia device, top notch build quality. There are millions of people out there (me too) who wished Nokia to go with Android and deliver some exciting smartphones like in their glory days. But sadly it never happened. I see Sony in the position to succeed Nokia in terms of design, build quality and most important imaging ("Cybershot"). But they must deliver products with outstanding attributes branding the consumers mind. To do that you also need a great marketing department, which is able to advertise the benefits of their products without the need to troll others ("better than bigger").
[ This Message was edited by: JohnnyNr.5 on 2014-09-18 10:45 ]
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Posted: 2014-09-18 11:43:29
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They need to sell enough high end phones to cover the R&D costs and turn a profit.
They need high-margin flagships more than they need low-margin mid-rangers and low-enders. The latter two help with mindshare to an extent, but unfortunately for Sony, its costing them too much money.
Focus on the sector of the market where they can make the most profit.
It doesn't matter if they don't sell 50 million devices like Apple, as long as they make a profit on however many units they DO sell. If they sell 10 Million $600 dollar smartphones, and each one has costs $200-300 to make, then they've made $300-400 profit on each smartphone sold, which is $3 Billion, not including R&D costs.
Of course its not as simple as that, but that is the general idea.
Make deals with Carriers in the US, so they can have their phones on subsidised contracts to generate even more awareness. Sony's flagship smartphones are really very good. Battery life being one of the things they are most well-known for these days. I mean look at the Z3c. That thing would last a light user DAYS. If people knew about it, by seeing other people owning them and not needing to use the charger so often, they may well look beyond the iPhone and Galaxies and buy a Sony smartphone.
I really hope that's what Kaz plans on doing, now that he's taking the mobile business into his own hands. Cut the fat. Get rid of all the devices that cannot generate profit, and focus on the stuff that makes you money. Get rid of all R&D assets that are not contributing to the flagships and reduce manufacturing costs to maximise profits.
Sony's stock was just building up nicely, increasing upwards of $20 a share, but after the news on Tuesday its been in freefall, dropping down to $18.88, and maybe even further today.
[ This Message was edited by: -XYZ on 2014-09-18 10:51 ]
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Posted: 2014-09-18 11:49:32
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and 0.1% out of it is my xperia Z
On 2014-09-17 23:27:59, ascariss wrote:
On 2014-09-17 22:05:17, FMW300 wrote:
Saw this on twitter @fjeronimo:
Sony smartphone market shares in 2Q14: WW (3.1%), Western Europe (11.8%), USA (0,2%), Japan (14.8%). 2nd biggest player in Japan & 3rd in WE
wow, that 0.2% market share.
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Posted: 2014-09-18 13:27:43
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I feel the advertising budget in Europe is much higher or at least Sony has a better reputation and penetration. I see quite a few ads for Sony here, the Z1 was limited, but the Z2 had quite a good saturation I feel ad wise. Not sure about Z3, haven't really seen anything but I feel it will be as much as the Z2.
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Posted: 2014-09-18 15:04:00
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On 2014-09-18 00:24:46, -XYZ wrote:
Need that carrier support in the US
Official carrier support does nothing.. its all about the sales people at the stores who push the phones, and they push Galaxys and iPhones.. Microsoft has been dealing with this for years.
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Posted: 2014-09-18 17:17:05
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SONY is still in the game..few changes to their system and they can succeed but if they continue with things like poor network support,no AD campaigns & being slow in implementing new features then they are digging their own grave.The Z2 was awesome so was the Z1C,it ticked all the right boxes..camera SW had some issues but thats about it but they kinda messed up with Z3..they definitely should have had QHD screens & with right promotions that could have sold well.Now the whole android world will be telling"man Note 4 had QHD!buy that!" ..Sony needs to implement hot features to gain attention.They have a really good set of phones now..just need that extra zip.Current devices are great for SONY users and most sensible users but SONY needs to tap the market of other fan bases.
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Posted: 2014-09-18 17:28:22
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