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The problem is the experience of using an xperia. they have great specs and looks, fantastic battery life now but its still only close to vanilla android experience... to most people thats boring.
The majority (99%) of people buying a phone desire an easy but delightful experience, so as long as its not lagging like crazy its fine. Since the sd800 lag seams non existent, on sony phones at least (used the G3 yesterday and lagged like its 2011).
Most people who just want to live their life and not be consumed by freakin specs dont even consider half the things us fans do so for sales sony really needs to improve on the software side.
In my opinion a home screen that features a pane with the same style as the whats new app would be perfect. Not sure what content it should have, maybe customisable. Also gesture based things from anywhere in the ui, from any app etc. Also if the notification/settings toggles could be swiped down and stay at quarter of the way down the screen whilst using other apps etc would be useful.
Usefulness and beauty of the user interface is what will draw people (samsung have the usefulness but not the beauty, apple to an extent has both).
My other point is sony designs are very corporate and business orientated, which is fine, but there are heaps of mums and teenagers etc. that can't identify so much with that design. Which is why the sp and also samsung phones was/are popular.
Using the G3 yesterday strengthened the case in my mind about how QHD isn't usefull. Also the side bezels weren't that small compared to the z2, just top and bottom. It really lagged badly and I couldn't tell any difference in the store between it's and others screen.
Sony should push marketing about usefulness and how pushing specs is a waste, the average user (at least here in Australia) will identify with this more than some crappy technical jargon. It works for apple, not just because they're a massive company (remember most manufacturers were around a long time before them, but they carved out a market with these skills) but because people genuinely enjoy the experience...
which is, I'm guessing, the whole point of calling sony smartphones - xperia!
thanks
hope I'm making sense.
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Posted: 2014-09-21 03:14:06
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@Aussiefella
You make sense.
As a few have already pointed out though, it really comes down to marketing...
No matter how perfect the xperia experience may be (pretend it is perfect, and that there are no gripes with image processing or the bigger than others bezels etc..) xperia still won't outsell Samsung or Apple because it really comes down to the masses being influenced by perception through marketing.
Some of the public won't know by themselves what a good phone is. It is taught to them by marketing. Even what's wrong with a phone is likely brainwashed by negative campaigning.
And after all, our love to Sony is also a preferential one...
Along with lack of marketing, price is probably the other factor inhibiting xperia success...
[ This Message was edited by: u2jewel on 2014-09-21 05:07 ]
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Posted: 2014-09-21 04:59:33
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Yeah definitely agree with marketing and pricing. Sony seams to be pretty expensive in the android realm, unless you buy from overseas asian "grey stock".
In aus I've only seen a handful of adds. Even in the world cup you wouldn't have known at all that the z2 was the official phone, most likely wouldn't realise that sony even sponsor it. there was only a few sony banners in the stadiums and maybe the official sponsor thing at the end of the televised program.
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Posted: 2014-09-21 08:13:09
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Dups!
BlackBerry Q10
Joined: Sep 24, 2006
Posts: > 500
From: GMT +2
PM Posted: 2011-10-07 18:37
Reply with quoteEdit/Delete This PostPrint this post I don't think he was making this a race issue, jpcalson. He was merely pointing out each company's influences in design.
@randomuser
No, not all SE phones were designed by Sony, in fact, I'd wager that most were designed by Ericsson.
@all
If anybody remembers, I wrote this in the 2011 Portfolio, I decided not to buy the arc because I wrote that I didn't think SE was going to pull through and was waiting for their next three financial results before buying from them.
That seemed like a prediction of some sorts, like my prediction that SE was going to make a loss in Q1 of this year only for them to make that loss in the second quarter. My 'predictions' seem to be spot on but not completely direct.
In a few years' time I guess my other 'prediction' that Sony will fail in the cellphone market will come true.
Hmmm... I think it's time to invest in technological stocks since I seem to be able to 'see' the future
It's not what you do or even how you do it but in what state of mind you do it: Dups! 2009
I thought I'd chime in here, haven't been around here for a while. The above quote was made by yours truly back in 2011 and it is coming true. I knew Sony were not capable of running this business and they are proving it to be true.
They screwed SE and now they don't know how to continue without Ericsson. Sad really.
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Posted: 2014-09-21 14:10:12
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^you'd be good with investments if you see future successes, not failures. i wonder how you're going to make money by foreseeing failures unless you are someone who makes long-term money with M&A's.
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Posted: 2014-09-21 14:17:44
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Orlowski's take is always entertaining to read
http://www.theregister.co.uk/[....]ones_its_the_economics_stupid/
"So who blinks first?
Sony, which makes beautiful gadgets, this week forecast a $1.2bn loss from its all-Android smartphone business. Fanbois have begged it not to exit the market. But money doesn't grow on trees, and the Android Black Hole is more than half of the group's losses; it's rational that the axe falls on the 'droids. Already it's been decided that 1,100 jobs will go from Sony's 7,100 mobile division."
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Posted: 2014-09-21 14:51:29
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^^ Entertaining? According to his opinion nobody should make Android phones and let Apple dominate the cellphone market.
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Posted: 2014-09-21 19:14:15
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All bow to the new endurance kings: Sony Xperia Z3 and Z3 Compact score a record battery life
The Z3 Compact, on the other hand, broke absolutely all records by a wide margin, scoring the out-of-this-world 14 hours and 44 minutes on our test, with its 4.6" HD display and 2600 mAh battery - that would translate to roughly three days of normal usage on a charge, and is the best result of any brand-name handset out there
http://www.phonearena.com/new[....]-a-record-battery-life_id60922
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Posted: 2014-09-22 10:35:41
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^Damn impressive
If we consider that it's very likely for the Z4 not to be worse, we are looking into a bright future!
[ This Message was edited by: DexterMoser on 2014-09-22 10:26 ]
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Posted: 2014-09-22 11:25:42
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Z3X?
https://www.facebook.com/7264[....]8490946632/?type=1&theater
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Posted: 2014-09-22 11:43:45
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