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Straight from the horse mouth if you will ....
http://www.sonyericsson.com/c[....]/dkbnannouncement2009-20090817
Sony Ericsson announces changes to company leadership
17 August 2009
London, UK – 17 August, 2009 – Sony Ericsson Mobile Communications today announces that Bert Nordberg, currently Executive Vice President of the Ericsson Group and Head of Ericsson Silicon Valley, will join Sony Ericsson as Co-President effective 1st September. Mr. Nordberg will work closely with Sony Ericsson President Hideki (Dick) Komiyama and the entire senior management team to effect a smooth management transition. Mr. Nordberg, who will be based at Sony Ericsson’s global headquarters in London, will assume the role of President, Sony Ericsson Mobile Communications, on 15 October, and Mr. Komiyama will retire from the company at the end of the year.
In addition, Sir Howard Stringer, Chairman, CEO and President, Sony Corporation, and a member of the Board of Sony Ericsson, will become Chairman of the Board of Sony Ericsson on 15 October. In his role as Chairman of the Board of Sony Ericsson, Mr. Stringer will succeed Carl-Henric Svanberg, President & CEO of Ericsson.
Commenting on today’s announcement, Dick Komiyama said, “The Sony Ericsson transformation programme I began over a year ago is more than half way completed, and I am pleased with what we have achieved so far. I believe it is the right time for me to begin transferring the leadership of the company to a person who is able to complete the transformation programme and lead Sony Ericsson through its next phase of development. I will continue to be involved with Sony Ericsson’s business until the end of the year and look forward to working closely with Bert to ensure a smooth handover.”
Carl-Henric Svanberg, President & CEO of Ericsson, and Chairman of the Board of Sony Ericsson, said, “In the two years he has been at Sony Ericsson Dick Komiyama has made some very important changes to their organisation and laid the foundation for the company’s turn-around. Although we are sorry to see him leave Sony Ericsson, we fully respect his decision.” He added, “Bert Nordberg has a strong track-record in the area of business realignment and was instrumental in the transformation of Ericsson in the years 2002 – 2003. I am confident he will be able to build upon the foundation Dick has created and lead the final stages of Sony Ericsson’s transformation. Bert also brings a wealth of experience in telecommunications network infrastructure and in sales, where he has been a key driver of Ericsson’s overall growth from 117 billion to more than 200 billion SEK today.”
Sir Howard Stringer, Chairman, CEO and President, Sony Corporation, said, “We want to thank Dick Komiyama for his leadership in spearheading critical changes at Sony Ericsson over the past two years. The company is now well-positioned to capitalise on growth opportunities and return to profitability. Dick has made an enormous contribution to Sony Ericsson in a short time, as well as to Sony Corporation in the years before that. We wish him all the best in his retirement. We are delighted that Bert Nordberg is joining the company as a strong and worthy successor to Dick. Bert brings tremendous experience and enthusiasm to his new role, and with his strong telecommunications background he will lead Sony Ericsson into a very bright future.”
Bert Nordberg said, “I am very pleased to be joining Sony Ericsson. With the growing importance of open source platforms, applications and content in the mobile handset industry, I believe the experiences I have gained in Silicon Valley will be very relevant to Sony Ericsson’s business going forward. I look forward to working with Dick Komiyama in the transition phase and getting to know the rest of the Sony Ericsson management team.”
All I can say is its ABOUT TIME! Now make these guys work like dogs and the devices, features, designs and product sales/revenues and profits will roll in.
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Posted: 2009-08-18 01:05:53
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On 2009-08-17 20:13:06, jack00 wrote:
the problem is definitely NOT their designers. designers only do what they are told to do.
sony ericsson currently lacks the ability to react on market demands. this could be due to several reasons, but its probably the management. management is NEVER keen to introduce innovations to a market, because innovations always mean a high risk. so a company at the edge of distinction is even more at risk to fail then a healthy company, because managers only have their financial statistics and charts in their head. i mean, they can not be blamed cause thats their job. but sony ericsson would need a couple of people who actually LEAD the company into the future and not just around the next corner. sony ericsson needs a long term strategy plan which involves a strong and distinctive product design and multimedia user experience strategies. part of the user experience is also to allow the user to be part of sony's entertainment portfolio.
yet its not to late, just look at HTC they build up their credibility just in a few years - but it needs to be done.
One of the problem....the marketing research. The ability to identify the future trend. If one know the trend or know how to introduce something that hit the market with the WOW factor (blue sea strategy etc etc term). Then there's the winner... If one search out this person Jan Chipchase...you will realize even Nokia don't seem to be very innovative but they have did a great job in market study which I have doubt SE able to execute nicely.
summarize it...it is still related to the leadership which is part of the guideline for market plan. Designer sometimes have to follow all this rigid guideline set by the management....coz one can't let designer simply do whatever they like as well
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Posted: 2009-08-18 03:51:54
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The dependence on low-mid tier thing depleting is worrying me. I mean sure if they hit high-highend tiering full force and all would be great but if the prices are too steep things can turn for the worse. Like idiotic pricing worse.
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Posted: 2009-08-18 11:43:38
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Gizmodo report that SE is now focusing on smartphone cause of their walkman and cybershot phones being beaten by the low end smartphones, nice news after a new way of product phones SE is gonna focus on a new type of phone which is marvelous
I

SE
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Posted: 2009-08-18 11:58:39
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its good to see that sir howard stringer is going to join se's BoD. i have a huge respect for Sir Stringer, he has still alot of work to do at sony but he is on the right path - the BoD has always a lot of influence in the portfolio and actual designs.
and for mr. nordberg - its one thing to talk about smash hit products and another to actually release one, but i am with him - good luck
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Posted: 2009-08-18 12:51:05
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On 2009-08-18 11:58:39, KU wrote:
Gizmodo report that SE is now focusing on smartphone c
Yes, they just reported something that every SE fan knew since early 2009, when the idou was unveiled. Good for them!
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Posted: 2009-08-18 13:09:20
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On 2009-08-18 11:58:39, KU wrote:
Gizmodo report that SE is now focusing on smartphone cause of their walkman and cybershot phones being beaten by the low end smartphones, nice news after a new way of product phones SE is gonna focus on a new type of phone which is marvelous
I

SE
Finally. So sick of crap dumbphones
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Posted: 2009-08-18 13:17:51
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Somewhat gives the lie to all the fanboi shrill yells that everything's fine and 2008/2009/2010 is

's year just wait for the upcoming soon to be released (after 9 month wait) new phone awesomeness. Unfortunately I think the management have been drinking the same mareketing department kool-aid.
Rearranging deck chairs on the Titanic
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Posted: 2009-08-18 13:41:58
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I think it's because the game changed and both sony and ericsson overestimate SE now the result is a catastrophe SE is bleeding and even if the W995 was an unexcepted success and entertainment unlimited with maybe(I keep the hope) the X2/vulcan are gonna take SE of the current bad financial situation to take them in the new CEO's strategy that seems to be a great one. It's all I think about that as I still miss the Beibei and Paris that I planned to buy...
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Posted: 2009-08-18 13:52:08
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On 2009-08-18 13:17:51, ares wrote:
On 2009-08-18 11:58:39, KU wrote:
Gizmodo report that SE is now focusing on smartphone cause of their walkman and cybershot phones being beaten by the low end smartphones, nice news after a new way of product phones SE is gonna focus on a new type of phone which is marvelous
I

SE
Finally. So sick of crap dumbphones
well don't call them dumbphones just because some dude declare it online.... if an idiot who only use a smartphone to make call only...it too will make a smartphone look dumb!!!

...well i seen it ...a lot here at Malaysia.....nokia e66 user only use the phone for call and sms...nothing else...making a smartphone look dumb.
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Posted: 2009-08-18 15:41:44
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