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The most important thing is that Celtel did all their analysis, saw what I and Coola are seeing and decided to offer the free midnight and reduced tariff. Nigerians like to talk and Gist is another way of saying that the wap, MMS, 3G and other add-on's will not sell like voice calls just yet. How many people even pay for browsing on their celli if not people like AYA, Amby & mamba? We represent a niche that contributes peanuts to these guy's bottomline. Nigerians buy high-end phones and don't know what else to do other than talk and Gist at least for now as far as I'm concerned. I'm not generalizing but trying to portray the fact that we represent a market that isn't very significant to these providers unlike Multilinks, starcomms e.g. that rely a lot on data to boost their sales.
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Posted: 2007-04-04 16:24:00
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On 2007-04-04 16:24:00, mamba wrote:
Nigerians like to talk and Gist is another way of saying that the wap, MMS, 3G and other add-on's will not sell like voice calls just yet.
I was not even thinking of data when I made gave my response. That response was in the context of free midnight calls.
Point: Voice calls wise, free midnight calls packages are not the only way of targeting the class of consumers you speak about. In my opinion, you guys simply finally got what you wanted: 3 networks offering the same things.
Too bad Celtel didn't have the guts to pursue a different course. But its their decision. They can live with it.
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Posted: 2007-04-04 17:57:49
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@Amby/AYA: What are u guys saying?
-that the free midnight calls do not translate into cash for MTN or Glo?
(Then u probably missed the story the other day about how much MTN made in 2006. MTN raked in 23-25 billion naira monthly. They made more money in the last 3 months of 2006.)
-that Celtel should NOT have copied the others?
(BTW it is a combo of free midnight calls, lower SMS, lower tariffs and introduction of Friends and Family that I am saying Celtel copied)
-that Celtel's new Unity package is an example of a superb counter-offensive that should be applauded?
-that there is any other major niche apart from Voice/SMS in the 9ja GSM market?
HERE IS WHAT I AM SAYING:
-Celtel has lost its customer-centric heart with this new package
-Celtel copied the others to survive
-Celtel's deal is not even as good as Glo (and we know Glo copied MTN and bettered them)
-9ja is a voice/SMS market. Period.
-Yes, some of u do a little browsing but your number is inconsequential
-9ja is a prepaid market. Period.
(A good example: after 5 years, MTN has just 100,000 Contract subs while prepaid is 12,000,000. Haba!)
-Free midnight calls are VERY POPULAR among students
-Free midnight calls can translate into major decisions on which network dominates in each household
I will be happy if you streamline your "argument"... if you have any.
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Posted: 2007-04-04 18:00:58
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Quote:
On 2007-04-04 18:00:58, coolapostle wrote:
@Amby/AYA: What are u guys saying?
-that the free midnight calls do not translate into cash for MTN or Glo?
In the simplest terms possible, free midnight calls are NOT the only means of attracting subscribers (you obviously missed or deliberately ignored my last post), and that free midnight calls do not necesarilly translate into significant cash inflow. That should be simple enough for you to understand.
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On 2007-04-04 18:00:58, coolapostle wrote:
(Then u probably missed the story the other day about how much MTN made in 2006. MTN raked in 23-25 billion naira monthly. They made more money in the last 3 months of 2006.)
So? MTN was raking in billions many months ago before they introduced free midnight calls. In all probability, they made a little bit more after introducing the free nighties.
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On 2007-04-04 18:00:58, coolapostle wrote:
-that Celtel should NOT have copied the others?
what is so difficult for anyone to understand about that?. They didnt have to copy them, but they have, and I'm okay with that. But they did NOT have to.
Just get the prejudice and sentiments out of your mind first and the rest is easy.
Oh, and by the way, Vmobile - in my opinion and by my standards - were never consumer/customer-centric in the sense that it was easier for a camel to pass through the eye of a needle than for a Vmobile customer to reach customer care. It does not matter what a network offers, if I cannot reach them for help conveniently and when I need the help, they do not score.
_________________
Yomi Says: The church, web and mobility, and life in general
[ This Message was edited by: AYA on 2007-04-04 20:54 ]
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Posted: 2007-04-04 21:48:00
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N95 in hand...lookin impressive.still disvirgining my handset....anyone with questions please feel free to ask.i see we'r on page 500...a milestone..lol.
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Posted: 2007-04-04 22:28:46
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@ all:Hallo every1.It seems a lot of u seem to enjoy midnight chatting.
Anyhow,Starcomms is at it again,they are giving away CDMA 1X laptop cards for as N9,999 buundled with 24/7 internet access for 7days.Of course,its just for the Easter season.I suspect they want to get rid of their old CDMA 1X cards before maKing EVDO their default laptop card.Just like they did with their "low priced" mobiles.
@ mariwun:If you would be so kind,post the details for the N95.Wonder if the phone's GPS will be any use here...
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Posted: 2007-04-05 00:05:19
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@aya, free midnight calls could be looked at in many ways. from operational perspective, it's a demand management technique to free up capacity during the daytime and utilize unused capacity during the night time. from marketing perspective, it helps you increase popularity (higher subscriber base) by reducing overpriced perception (in nigerian context). MTN probably needed the free midnight thing more than the other networks. but u see, market followership is also a powerful business & marketing strategy for a strategic group.
@mariwun, which does the phone have, LED or zenon flash?
how effective is the flash in total darkness?
how loud & clear is the sound from speakers?
what's your opinion on battery life?
is the phone stable enough, how many reboots so far?
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Posted: 2007-04-05 03:17:00
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@Coola: whats the big deal about Celtel copying MTN or Glo with free midnight calls, Family and friends, etc?
Remember Vmobile was the first to implement free SMS for its subscribers?
Remember Celtel was the first to offer lifetime access on its lines?
Who was the first to offer its subscribers free customer care calls?
I didn't hear you complain when MTN copied these features.
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Posted: 2007-04-05 04:38:03
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On 2007-04-05 03:17:00, mamba wrote:
@aya, free midnight calls could be looked at in many ways. from operational perspective, it's a demand management technique to free up capacity during the daytime and utilize unused capacity during the night time. from marketing perspective, it helps you increase popularity (higher subscriber base) by reducing overpriced perception (in nigerian context). MTN probably needed the free midnight thing more than the other networks. but u see, market followership is also a powerful business & marketing strategy for a strategic group.
@mamba: Its obvious you are not reading me without bias. In none of my posts have I run down free midnight calls. Here is my stand again: free midnight calls
is not the only way to achieve the objectives you have consistently fought for. I do not argue against free midnight calls.
While I have agreed with you that there is indeed a section of the Nigerian populace that find the free night thing attractive and "useful", it is quite useless and meaningless to the larger population who like normal people choose to sleep at night.
I argue against your stand that every network ought to implement it. That is just not right, as their are several strategic ways to achieve one business goal. The laws of market differentiation and USP (unique selling point) argue against your stand.
Example: In the banking sector, everybody is going Saturday banking. GTBank has chosen to implement technology (online banking, ATM etc) and chosen NOT TO do Saturday banking. Excellent. There is nothing wrong with that.
That is their own game plan. GTBank may not end up the largest bank in the country, but that does not matter. That may not be their goal. Why must we always look at everything from the perspective of "largest" subscribers and customers?
I appreciate the fact that Celtel has chosen to ape the other networks with the free night thing. But again,
they did not have to.
If you still do not get it at this point, shall we just drop it?
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Posted: 2007-04-05 04:55:15
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Yea, I second that motion, lets drop it.
I cant wait to hear what Mariwun has to say about the almighty N95. Do the pictures look like those taken with a 5mp device?
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Posted: 2007-04-05 07:51:17
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