Esato Mobile
Sony Ericsson / Sony : General : Sony Ericsson Marketing Strategy: Different for different markets?
> New Topic
> Reply
< Esato Forum Index > Sony Ericsson / Sony > General > Sony Ericsson Marketing Strategy: Different for different markets? Bookmark topic
Page <  123 ... 91011 ... 141516>

BobaFett Posts: > 500

@jp indeed, the idea for my former posts came from ///, but do u think those circles arent worth to be targets? This message was posted from a T68
--
Posted: 2004-12-17 04:44:20
Edit : Quote

sapporobaby Posts: > 500

@Whiz,

You are relating SE's market strategy to your geographic location. Outside of India, people are not worried about the price of the phones. As an example. Here in Kuwait, word of mouth has SE gaining market share. People are trying to turn in their old Nokia phones at SE dealers to get the P910, and s700. Here, SE is doing quite well. Here, price is no object. People buy the phones no matter what the price is. The marketing strategy is very effective here. People see SE as a high quality product that is in direct competition to Nokia and when they choose, they choose SE.
--
Posted: 2004-12-17 08:11:17
Edit : Quote

BobaFett Posts: > 500

@sapporo thats good to here, but price do matter in many countries around the world This message was posted from a T68
--
Posted: 2004-12-17 09:50:54
Edit : Quote

vanquish Posts: > 500

@boba

yes, price does matter, but as long as you pay for what you get and dont overprice your phones
--
Posted: 2004-12-17 10:27:19
Edit : Quote

whizkidd Posts: > 500

@sapporo, how much is the population of Kuwait? What ever it may be, compare that with that of Indias then say how can SE choose to ignore a market which already has 45 million subscribers, 90 percent of whom use a basic mono display phone, a market which has a huge potential and a population of more than many European nations combined. How can SE choose to ignore the needs of the people here? There's a huge market for high end phones here too. But not as huge as the low end. This message was posted from a T230
--
Posted: 2004-12-17 10:40:47
Edit : Quote

BobaFett Posts: > 500

@van so the contries would be classified on some way, i mean, the se market in a country will reflect the average of usage. This message was posted from a T68
--
Posted: 2004-12-17 10:43:54
Edit : Quote

*Jojo* Posts: > 500

If only can penetrate even just half of China's population, then surely they'll be having the 'biggest' share of the mobile phone's - PIE ! As also, if they can get that of India's . . . second most populous country in the world!
--
Posted: 2004-12-17 12:58:41
Edit : Quote

BobaFett Posts: > 500

But as long se concentrate on k7, s7, p series etc those masses fefl lost. K5 should be the low end level, the latest t and j are a joke. If ppl want cam and other fun features, let them have it This message was posted from a T68
--
Posted: 2004-12-17 13:36:45
Edit : Quote

vanquish Posts: > 500

@jojo

Sony Ericsson have quite a big hold on the market in china, as you can read the press conference in beijing report concerning sony ericsson

here:

1_1_1&zone=pc&lm=pc1&prid=2601" target="_blank" rel="nofollow]http://www.sonyericsson.com/s[....]1_1_1&zone=pc&lm=pc1&prid=2601

furthermore, india is a populous country, but that doesn't go to say everyone can afford mobile phones. I would rather focus on development in taking the mobile industry forward, then going backwards and wasting their time on low end phones!
--
Posted: 2004-12-17 13:38:51
Edit : Quote

BobaFett Posts: > 500

@van so lets forget the half world as market cos they cant buy certain models? Weird biz strategy This message was posted from a T68
--
Posted: 2004-12-17 13:48:07
Edit : Quote
Page <  123 ... 91011 ... 141516>

New Topic   Reply
Forum Index

Esato home