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@all, That not fair on Etisalat let them roll out first of all before we comment, I like the concept of their advert though, very cool 080 Etisalat, 0809ja 4 life, I know say no b advert we wan chop, let no give the Dog a bad name to hang it. My two cent.
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Posted: 2008-09-26 15:56:52
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hi@ all.this talk about etisalat blockin access to some sites is understandable,cos of the type of place they operate in.but they should know nigeria is a secular country unlike the uae where they coming from.
did anybody c this?
Intercontinental Bank takes over Heathrow Airport branding
Written by VANGUARD
Saturday, 27 September 2008
Intercontinental Bank Plc, one of Nigeria’s leading banks has partnered with JC Decaux, a brand franchise company for Heathrow airport branding.
The deal involves the booking of a multi-million pound, multi-format year-long outdoor advertising campaign at the London Heathrow airport. The deal was brokered by Strategic Media Solutions, a Nigerian based company.
The partnership which heralded the massive branding covered terminals 1, 2, 3, 4 and 5. In all, the bank has over 50 exposures spanning Squares, Zonal Beacons, Digital Dropdown and Premiere Billboards spread through the arrival, departure and baggage hall sections of the airport terminals.
The campaign theme Happiness …an Intercontinental Language. underscores the bank’s slogan of “Happy Customer Happy Bank”.
The branding is coming on the heels of the bank’s European subsidiary recently commissioned in the UK.
At the colourful ceremony, the Governor of the Central Bank of Nigeria, (CBN), Professor Chukwuma Soludo commended Intercontinental Bank for its consistent stellar performance over the years saying the bank was among the emerging Nigerian multinationals driving the private sector led economic growth in the country.
The Managing Director of JC Deacux, Julie France had at the inspection of the exposures commended management of the bank for the feat and also congratulated the bank on its debut into the UK market.
Mr. France observed that Intercontinental Bank’s outreach signals a match towards aggressive global expansion of the brand.
“By any standard, this is an exceptional outdoor advertising campaign, encompassing many of Heathrow’s most sought-after sites in a year-long holding, on a scale that is unprecedented. We are delighted to welcome Intercontinental Bank as a new advertiser at the airport”. remarked an official of JC Decaux.
dis is madness!
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Posted: 2008-09-27 14:20:47
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There is so much madness going on in the banking industry. Many of the top decision makers in banks are rogues and Charles Soludo is the chief rogue. They have our money to do whatever they like with, yet you must pay through your nose for any small service rendered to you; withdrawal, ATM, bank draft, mobile and internet access to your bank details, signature verification, cheque book, balance enquiry, salary payment and even cash deposits!
Why would a bank with 90% of its interest in Nigeria go on spending spree to brand an airport 99% of its customer will never visit? And the rest 1% who admittedly are high net-worth individuals dont chose their banks based on how shiny your advertisement banners are.
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Posted: 2008-09-27 17:18:50
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Come on,Adrusa! Sweeten your temper!.Here, take a tom-tom, there's a good boy!!!
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Posted: 2008-09-27 21:35:56
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@adrusa am wit u in ur observations.i was mad wen i saw d article on vanguard.but wat do we do about it.they really dont care wat we think.
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Posted: 2008-09-28 01:24:20
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The branding actually makes sense since their services are being extended into the UK. Remember that UK is highly concentrated with Nigerians whom travel a lot. That might just be their first target customers. This is pure advertising/heavy branding which makes business sense.
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Posted: 2008-09-28 07:55:00
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@mamba dont know how u c it.but if u hear how much involved,u den wonder weda is worth it.in a country where any banking activity is paid for.i feel sorry 4 nigeria.this is neo colonialism.also why the rush by all the banks to uk?is that the only country in this world?have they fully taken over africa?
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Posted: 2008-09-28 09:06:53
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Actually this "internationalization" is one of the problems with business practices in Nigeria. Branch spread is one of the ways by which Corporations reduced their overhead by exporting expertise and redundant strength.
However, our own companies see UK presence as sign of arrival. Many of these so-called foreign presence are mainly symbolic and for show. They also give their CEO's good excuse to travel abroad at the company's expense.
They need to do much more at home before they can become relevant abroad. I don't know any sane Briton who will want to keep his fortune with a Nigerian bank. And for Nigerians in UK, I know for a fact that most of them prefer UK banks. In fact I don't know anyone of them who use a Nigerian bank.
[ This Message was edited by: adrusa on 2008-10-04 10:58 ]
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Posted: 2008-09-28 21:30:27
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Which one concern nigerians with heathrow airport. What is the % of nigerians that travel abroad? How are we going to benefit from this (na me 1st do am ) "unprofitable venture", the common man asks.
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Posted: 2008-09-29 08:27:14
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opera mini mod 3.11.
http://www.e398mod.com/content/view/183/26/
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Posted: 2008-09-29 08:56:44
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