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Esato Forum Index > General discussions > Rumours > The All New Sony Ericsson Portfolio for 2008 Bookmark topic

i think its FeliCa Technology


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Posted: 2008-05-20 08:05:11
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Excuse me, typo: felica. Many uses of this technology, including transit fare, purchasing products, etc. See website:

http://www.sony.net/Products/felica/

[ This Message was edited by: clauf on 2008-05-20 07:26 ]

[ This Message was edited by: clauf on 2008-05-20 07:27 ]
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Posted: 2008-05-20 08:25:22
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Not a unique technology as such. They just use their own brand name for the RFID technology when the standard name for it is NFC (Near Field Communication). Also familiar from the Nokia 6131 NFC. And that NFC (Felica) has indeed quite a bit lower data rate than bluetooth currently has. Felica has 212 kb/s and bluetooth 2.0 has 2.1 Mb/s. Quite a difference.

[ This Message was edited by: orange on 2008-05-20 07:52 ]
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Posted: 2008-05-20 08:45:12
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OK, I ask them. Thanxs.

Tobi
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Posted: 2008-05-20 10:31:46
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Me too...always international SE is behind Japan SE...why??
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Posted: 2008-05-20 11:27:46
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Sony Ericsson Mobile Communications intends to aggressively expand its sales networks and take other steps to boost sales in Europe and emerging markets, according to President Hideki Komiyama, The Nikkei reported Monday.

"It's a pressing matter to bolster our operations in the main European market as well as the emerging markets, which are growing," said the head of the major U.K.-based cellular phone manufacturer.

The global cell phone market continues to expand, but Sony Ericsson's earnings growth has slowed considerably. The firm aims to revamp its global strategy by clearly identifying which regions to focus on.

Sony Ericsson ranked fourth in the global cell phone market last year, but its area of strength, high-end handsets, took a hit from the European economic slowdown.

In addition, the company has been struggling in India in part "because of Nokia Corp., which entered the market earlier," Komiyama said. His firm set up production and development sites there last year.

Sony Ericsson is now establishing sales firms and extending its reach in such emerging markets as India, and aims to make a comeback in the U.S. and Europe by launching a premium brand. In other regions, it plans to become more selective in receiving orders based on profitability.

Although the Japanese market accounts for less than 5% of Sony Ericsson's worldwide sales, major Japanese cell phone service company NTT DoCoMo had demanded handsets with highly advanced technologies, putting a heavy burden on the manufacturer.

"We will stop developing products that are to be released next year" by DoCoMo in Japan, Komiyama said.

src: http://www.cellular-news.com/story/31235.php
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Posted: 2008-05-20 11:33:51
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Its SE sign to abandoning high end market!
What a pity!
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Posted: 2008-05-20 12:05:00
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I don't see SE abandoning the high end, but if they want to get beyond fourth place then they have to focus more on the low and mid range phones than they have done.  Low-end phones is what the Sagem tie-up was about, but making phones as cheap as Nokia can isn't going to be easy.  They're very good at itAt the same time, Nokia seems to be very good at stamping out clone mid range phones with a different case and like it not it means that I walk into a shop and see half a catalogue of nokia phones, one of them has to look right to me.As for the high end, well, now the the fruit company is here, the days of anouncing a phone and turning it out at some point in the future are gone.  HTC and SE both seem to be reducing the time between announcement and release,  I can't blame them for that, it just means we get less news in the meantime while three months of announcement slack is taken up.  I've every faith that we're going to see exciting and hopefully solid high end phones, but some more focus lower down the range was inevitable.
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Posted: 2008-05-20 12:34:12
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UH?? have you read the same thing than i??? how come launching a premium brand is abandoning high end market???
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Posted: 2008-05-20 12:37:20
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It's known fact that in the far east they get ALL the latest development way before Europe and the US. It's where all the new tech is launched and tested. They test it there first to see if it works and sells. But to read that a statement that SE is abandoning the high end market, well I don't think they've just launched the Xperia brand to go and ditch it next year along with the P series.
I read it as the new developing tech will be slowed such as 4G and it's services which we in the UK at least probably won't get for ages, we still have patchy 3G coverage!
So to say SE are abandoning the high end market is simply just daft. I sudgest you re-read the post.

[ This Message was edited by: apolloa on 2008-05-20 11:40 ]
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Posted: 2008-05-20 12:38:04
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