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I don't think we have ever had a topic on the man that created the amazing sony ericsson

logo.Although we have had a thread
SonyEricsson design team presentation & discussion So i am kean to learn more about

art designer
Takuya Kawagoi please post any information you may have about him.
Takuya Kawagoi
Takuya Kawagoi Far Right
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British to American Translator
guess the worst sin[ This Message was edited by: axxxr on 2005-12-09 02:56 ]
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Posted: 2005-12-09 03:55:36
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@axxxr - I wonder if he will be given a NEW handset (as a REWARD/part of the contract) everytime a NEW model is released out in the market
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Posted: 2005-12-09 04:04:49
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@axxxr
thats all i can offer u:
http://www.digitaljournal.com/print.htm?id=3685
( so this guy created the slimeball... )
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Posted: 2005-12-09 04:24:30
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Yes boba....hes's the

slimeball creator!
Im wonder what other projects he's undertaken for companies?..he cant just have done this one logo...or what other designs hes made for
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Posted: 2005-12-10 00:54:46
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I've always thought that the logo should've been some sort of combination of /// and Sony, rather than something new altogether.
I suppose the logo though, the S for Sony is represented in the silver bordering of the logo and also represents the /// strips as there are three borders/two seperations.
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Posted: 2005-12-10 01:26:30
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Some information i found using google
Although it is meant to look partially like the symbiotic amalgamation of an “S” and a lowercase “e,” the logo also represents the company’s entire design philosophy, as Kawagoi explained. It’s both futuristic and organic, designed to invoke the concepts of flexibility and fluidity. Kawagoi used morphing techniques to draft it in several stages, which is why it’s often shown as a quick animation at the end of television ads — with some extra pyrotechnics. Eventually, they may revamp the symbol to make it simpler and more inclusive so the image reflects the evolution and expansion of the company.
Takuya Kawagoi, Sony Ericsson Art Director and designer of the Sony Ericsson Logo. – Photo djc features
The Sony Ericsson logo is both futuristic and organic and designed to invoke the concepts of flexibility and fluidity.
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Posted: 2005-12-11 02:41:50
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Cool!!!
I've never thought of the s and the e in

being in the logo. Now that I know it's actually very clear.
Logo artists are extremly talented when it comes to squeezing a lot of "hidden" info in to a logo.
Not to change the subject of this topic but as an example; Has any of you seen the arrow in the FedEx logo?
You read from the left to the right, the arrow is in the loint up letters of E and X pointing the way you read. Ie, FedEx is bringing your parcel the right way. It's exactly the same with the

logo; it says more than you see at first.
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Posted: 2005-12-11 20:11:43
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haha thats so cool it took me a while to see it but yea (fedEx logo i mean)are there anymore things like that?
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Posted: 2005-12-11 21:50:03
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I really couldn't see the arrow at first, I thought you might have been drunk but yes, very clear once you see it, amazing!
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Posted: 2005-12-11 22:26:08
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DickySnapples Posts: > 500
Quote:
On 2005-12-11 21:50:03, Sony Ericsson Indonesia wrote:
haha thats so cool it took me a while to see it but yea (fedEx logo i mean)are there anymore things like that?
toyotas logo spells out TOYOTA

[ This Message was edited by: Dicky Snapples on 2005-12-11 23:29 ]
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Posted: 2005-12-12 00:26:00
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