News Forum Phone database

> New Topic
> Reply
< Esato Forum Index > Sony Ericsson / Sony > General > Sony Ericsson reports record shipments, sales and profits Bookmark topic

Sony Ericsson reports record shipments, sales and profits


• Record Year due to strong 2H 2005
• 3 million Walkman® phones shipped since launch
• Further strengthened portfolio with 3G and entry level handsets

The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the fourth quarter ended December 31, 2005 and full-year 2005 are as follows:

Q4 2004 Q3 2005 Q4 2005 2004 2005
Numbers of units shipped (million) 12,6 13,8 16,1 42,3 51,2
Sales (EURO m.) 2005 2055 2310 6525 7268
Income before taxes (EURO m.) 140 151 206 486 514
Net income (EURO m.) 55 104 144 316 356

Units shipped in the quarter reached 16.1 million, a 28% increase compared to the same period last year and a 17% increase sequentially, in-line with the sequential growth in the market. Sales for the quarter were Euro 2,310 million, representing a year-on-year increase of 15%. Income before taxes was Euro 206 million and net income was Euro 144 million, which represents a year-on-year increase of Euro 66 million and Euro 89 million respectively.

The fourth quarter witnessed very strong sequential market growth which Sony Ericsson matched, resulting in a record quarter in terms of volumes, sales and net income for the company. The second half of 2005 was particularly strong due to the success of hit model phones in both the imaging and music product categories. A highlight of Sony Ericsson’s year was the global success of Walkman branded music phones such as the W800, W600, W550 and the W900, which have established Sony Ericsson at the forefront of expanding consumer choice in how people enjoy digital music on the move. Since the first Walkman phone was launched in volume in August, Sony Ericsson has shipped 3 million Walkman branded units.

“This was another solid quarter for Sony Ericsson, and has enabled us to finish the year with great momentum. We are now seeing the benefit of our earlier investments in R&D which have enabled us to expand the product line-up and successfully appeal to new consumers with products like the Walkman phone series. At the same time, investment in developing the Sony Ericsson brand during 2005 is increasingly supporting our position in the market place,” said Miles Flint, President of Sony Ericsson. “In the fourth quarter we continued to announce exciting new products at a variety of price points; from high-end 3G products like the new W900 3G Walkman phone to attractive mid-tier clamshell phones like the Z520 model to lower-priced essential phone models such as the J230, J210 and Z300 that will appeal to consumers who want a simple and stylish handset.

During the fourth quarter Sony Ericsson announced an approximately $14 million investment to purchase a controlling 64.5% stake in Beijing Suohong Electronics Co, Ltd (BSE) from Sony China, in order to strengthen its in-house manufacturing processes. Sony Ericsson’s majority ownership in BSE will be consolidated into Sony Ericsson from the first quarter of 2006.


Press Release
--
Posted: 2006-01-18 09:54:20
Edit : Quote


Way to go SE! I can smell a Nokia fan coming with his own set of figures.
--
Posted: 2006-01-18 09:58:41
Edit : Quote


hahahaha! nice one!
--
Posted: 2006-01-18 09:59:49
Edit : Quote


That's good news
--
Posted: 2006-01-18 10:01:09
Edit : Quote


I guess its not surprising to see these figures now that have a much wider portfolio of products compared with previous years

good sustained growth at a pace that makes some sense

its looking good for the future!
--
Posted: 2006-01-18 10:04:04
Edit : Quote


Congrats & well done.

--
Posted: 2006-01-18 10:15:30
Edit : Quote


Walkman is wery good marketing trick... next step can be = PSeries rename as VAIO ?
--
Posted: 2006-01-18 10:16:54
Edit : Quote


"Further strengthened portfolio with 3G and entry level handsets"

Atleast we have official confirmation from that they consider entry level phones a major factor in their growth.

A fact i've been reiterating over the last year.

Good job !
--
Posted: 2006-01-18 10:20:37
Edit : Quote


Good thing SE listened to you @whiz,
--
Posted: 2006-01-18 10:23:11
Edit : Quote


Quote:
On 2006-01-18 10:23:11, blackspot wrote:
Good thing SE listened to you @whiz,



@ blackspot, they better do!
Jokes apart....
I've always been saying this infact, one of my first posts here on Esato was this:
Quote:
On yadayadayyada whizkidd wrote:
I still think that the emerging markets hold a key to SE's future. If they ignore these markets i dont think SE would ever pose a challenge to Nokia

That was posted when i was only four days old on Esato...
"Emerging markets" means more entry level phones!

Btw, now i dont agree with my own statement posted back then about competing with NOKIA part..

--
Posted: 2006-01-18 10:34:29
Edit : Quote

---

New Topic   Reply

Forum Index