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Greater depth in portfolio contributes to strong growth
13 April 2006

Q1 Highlights:


Strong sales & volume growth
Expansion of portfolio at all price points
Income before tax Euro 151 million - 115% year-on-year increase

The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the first quarter ended March 31, 2006 is as follows:

Q1 2005 Q4 2005 Q1 2006Numbers of units shipped (million)9,416,113,3Sales (EURO m.)128923101992Income before taxes (EURO m.)70206151Net income (EURO m.)32144109

Units shipped in the quarter reached 13.3 million, a 41% increase compared to the same period last year, higher than general market growth but down 17% sequentially. Sales for the quarter were Euro 1,992 million, representing a year-on-year increase of 55%. Income before taxes was Euro 151 million, which represents a year-on-year increase of 115%. Net income more than tripled year-on- year to Euro 109 million.

Earlier increases in R&D investment enabled Sony Ericsson to announce more new products during the first quarter than in previous years. These products included a further three Walkman® phones; the tri-band edge W810, the high-end W950 with 4GB flash memory, and the mass market W300 clamshell. Building upon the success of bringing Sony’s very popular Walkman® brand to the mobile phone, Sony Ericsson also announced the K800 and K790, flagship 3.2 megapixel imaging phones and the first Cyber-shot™ branded phones in the portfolio. Average Selling Price (ASP) rose 4% to Euro 149, reflecting the greater proportion of higher-end products entering the product mix due to the new phones for both KDDI and NTT DoCoMo in Japan.

In GSM markets a number of lower priced handsets such as the Z300, J230, J220 started to ramp up and ship. In Japan, NTT DoCoMo announced and started shipping Sony Ericsson’s first FOMA™ phone, the SO902i, and KDDI launched the W41S, an EV-DO handset with Sony’s FeliCa* multi-purpose IC card technology.

Growth in the global handset market continued to outpace earlier expectations, and Sony Ericsson now forecasts the global market outlook for 2006 to be over 900 million units. Our previous guidance was 10% growth versus estimated 2005 market volumes of about 780 million units.

In March, Sony Ericsson strengthened its strategy of focusing on compelling consumer mobile solutions through innovative mobile phones, accessories and PC cards by signing an agreement to sell its business-to-business Telemetry and Automotive M2M business units to Wavecom.

“The first quarter has seen Sony Ericsson announce a host of exciting products which address a wide variety of consumer needs and lifestyle choices. We have announced flagship models in our three key strategic areas: music, imaging and enterprise, and feel well positioned to deliver an enhanced user experience at all price points of our portfolio. The W800, W550 and W600 Walkman® phones were big sellers during the quarter and we have now sold 5.5 million Walkman® branded phones since mid-August, proving the success of our mobile music strategy. With a total of eight Walkman® phones now announced or shipping, plus the introduction of new Cyber-shot™ imaging phones, we are beginning to deliver the differentiation in our product portfolio which Sony Ericsson promised at the start of the joint venture,” said Miles Flint, President of Sony Ericsson.


_________________
Unless I'm very much mistaken...
reviews: i-mate V800 K700

[ This Message was edited by: masseur on 2006-04-13 10:48 ]
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Posted: 2006-04-13 11:34:34
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Things are looking good, but they need to launch the new models quickly...there´s too much "coming soon" products!!!
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Posted: 2006-04-13 11:41:47
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too many coming soon phones is good news for and us consumers.

figures next year should be more interesting.

anyway, well done so far.

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Posted: 2006-04-13 11:48:42
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But they are in "coming soon" status for a long time and all at the same time, that´s what i meant
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Posted: 2006-04-13 11:54:44
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well, we've had this "coming soon" discussion a number of times now but clearly their sales are well up compared with the same period last year so the point there is that they are selling more of the phones that are actually available now

however, the numbers show a decrease compared with the previous qtr (Q4 last year) but persumably that will also pick up by the same qtr this year when these "coming soon" phones are actually available

it all looks good to me

_________________
Unless I'm very much mistaken...
reviews: i-mate V800 K700

[ This Message was edited by: masseur on 2006-04-13 10:59 ]
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Posted: 2006-04-13 11:58:11
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@Arez

Same goes for most manufacturers (e.g. Nokia N and E series). However, most coming soon phones were announced in Feb/Mar and are planed for release in Q2, which I concider a short time frame concidering how long time it normally takes.
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Posted: 2006-04-13 12:01:30
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I just want a k800 in my hands thats all
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Posted: 2006-04-13 12:04:37
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and i just want the P990i

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Posted: 2006-04-13 12:05:39
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I've seen this report yesterday at CNN ! It says that projection/target surpassed it - 3x ! Now, what made me wonder was that the reporter said that was the WORLD's - " 5 th " largest mobile phone producer I know that Nokia is the 1st . . . but why 5th, should come in 3rd or 4th . . .
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Posted: 2006-04-14 03:44:25
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for now! but when the 'coming soon' phones start selling, SE might go higher!!
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Posted: 2006-04-14 04:06:52
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