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First i thought this must be a wind up but no its TRUE,Fiat are set to become a manufacturer of 'high-technology' goods as they are soon to begin rolling out a range of Fiat-branded devices including mobiles phones this month.
ESATO NEWS
These exclusive phones include all the technology that mobile phone consumers demand such as an MP3 reader, digital photo and video camera and cinema facility.The new Fiat-branded range of mobile phones are proudly emblazoned with the Fiat logo in finished in the traditional dark blue colours of the historic brand and bodied in a simple 'cold' aluminium. They are embedded with the latest technology including internet browsing, music (MP3) playback, email, digital camera and video, photo albums and Bluetooth. Fiat have already invested in rolling Bluetooth capability across their auto range and a new integrated service, Blue&Me, developed in partnership with Microsoft was revealed at the Geneva Motor Show in March.
The full range of new phones and devices will be available in selected designer 'concept' stores and boutiques across Italy this month, and then around Europe during the summer period.
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Posted: 2006-05-15 14:42:41
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lol i hope they wont be as unreliable as the cars.
italians and electronics done go well in my experience.
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Posted: 2006-05-15 15:18:18
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Funny, they changed the name of FIAT
FIAT is an acronym which stands for:
Fabbrica
Italiana
Automobili
Torino
(Italian Car Manufacturing Turin)
In the pic the FIAT acronym has been changed to:
Fabbrica
Italiana
Alta
Tecnologia
(High Tech Italian Manufacturer)
I am still not that sure they will truly be on the store shelves...
Anyway, I would have loved to see some specs and the user interface of these phones...
Personally I think it is an interesting strategy to explore new markets (after a successfull (at least in Italy)) fashion collection.
On the other hand I think they should first concentrate on creating reliable and nice cars before trying other stuff.
Italians....
They are always so incredibly creative! Let's hope that tech wise these phones deliver something, otherwise it is going to be a waste of corporate time and resources (btw who is manufacturing the HW and SW of these phones? I doubt they have the know-how to do it...)
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Posted: 2006-05-15 15:42:40
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one of the phones has a optical zoom and another looks more like a mp3 layer (like a samsung yepp) than a phone.
cant wait to see how it stans out.
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Posted: 2006-05-15 15:47:08
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I thought FIAT stood for Fix It Again Tomorrow!
This message was posted from a WAP device
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Posted: 2006-05-15 16:32:10
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Hmmm presented as cheap plastic MP3 players in transparent pringle tubes doesnt make them appealing to me to be honest.
_________________
Vein Autostyling (+28 -0)
Sony PSP, XBOX 360, Ericsson x 49
[ This Message was edited by: Vein on 2006-05-15 15:50 ]
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Posted: 2006-05-15 16:49:51
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I thought it was Fix It Again Tony.....
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Posted: 2006-05-15 16:50:31
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my god, they cannot even build cars... anyway, they ll have maybe more luck with mobile fones...
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Posted: 2006-05-15 18:38:10
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looks like they have good starting luck don't they! - i hope it's just a good, late april fools!
i agree they can't make cars! they fall apart!!! - also they charge well over the top (2x) the price the same MOT + service cost somewhere else at there dealership! - not good for phones, eh? - me mum owns a fiat punto, and every time a bird shits on it, she wipes it off as quick as possible - but the paint still slightly comes off anyway
nevermind - my dad's shouted at the people at the garage pleanty of times about it
- good one...
i don't understand the pringles tubes either - makes it look tacky!
EDIT:::and right, they're just rebranded chinese stuff ain't they?!?!?!? The mp3 looks like it anyway!
[ This Message was edited by: awave on 2006-05-15 17:47 ]
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Posted: 2006-05-15 18:44:30
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Wonder if FIAT will give the same names to their phones as some of their cars...and if Orange were to offer them on contracts...
can you imagine something like:
The all-new FIAT Panda on the Orange Panther!
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Posted: 2006-05-15 20:50:28
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