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Five reasons to develop for Sony Ericsson Walkman® mobile phones
Written by Sony Ericsson
Wednesday, 14 June 2006
Within the last 18 months, the number of Walkman-branded phone models has grown from the groundbreaking W800 to ten phone model series. Sony Ericsson now explains the top 5 reasons for developing for these phones.
Sony Ericsson's family of Walkman® phones make mobile music application development a smash hit.
With increasing 3G connection speeds and industry commentators such as Gartner and eMarketer predicting that mobile music will account for the rapidly increasing market of worldwide digital music sales, there is no better time to start creating applications that enable the end-user to discover and use music through their mobile phones.
Here are five reasons why developing for Sony Ericsson Walkman phones makes sound business sense.
1. Convergence in the gadget market
Ask yourself this question: what are the most important things you take with you when you leave home in the morning? Sony Ericsson did and our research showed that after keys and wallet, the mobile phone is the next most important item.
2. Brand recognition
The Walkman brand is well established in the music business. Through the Sony history of providing cassettes, CDs, mini-discs and MP3 players, end-users associate "Walkman" with high-quality and innovative portable music players.
3. Broad product range with expanding market reach
Three million Sony Ericsson Walkman phones were shipped during 2005, with the world's first Walkman phone, the W800, distributed in 89 countries. Sony Ericsson sees this growth continuing and now offers 10 Walkman phone model series, covering a range of market segments, radio frequencies, design styles, JSRs, screen sizes and features.
4. Painless porting between different phone series
Sony Ericsson facilitates porting of applications to many different phone series by continuing its successful Java™ Platform strategy. Through this approach, several phone models use the same Java ME platform version where JSR implementation and runtime behavior are consistent.
5. Dedicated developer support
Sony Ericsson Developer World stimulates audio- and music-related application ideas and has a dedicated music web resource at
www.SonyEricsson.com/developer/music
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Posted: 2006-06-14 09:09:24
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Thanks for the info.....
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Posted: 2006-06-14 09:17:13
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No probs
Hopefully it will inspire more people to have a go at becoming a developer.
ps. there are also some interesting reviews near the bottom of that developer page...
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Posted: 2006-06-14 09:22:18
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I think the most prominent reason would be for brand recognition. They could've named it SE Music Phones but then they would have had the broad appeal.
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Posted: 2006-06-14 09:33:31
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I am sure there are a few developers here on Esato already.
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Posted: 2006-06-14 09:36:29
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Quote:
On 2006-06-14 09:09:24, goldenface wrote:
2. Brand recognition
The Walkman brand is well established in the music business. Through the Sony history of providing cassettes, CDs, mini-discs and MP3 players, end-users associate "Walkman" with high-quality and innovative portable music players.
"High-quality"? Yeah, right.
Whenever I hear "Walkman" now, I can't help but be reminded of a "hissy" noisy music playback.
I don't know if that's what SE meant by "high quality".
[ This Message was edited by: kristianm on 2006-06-14 09:54 ]
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Posted: 2006-06-14 10:53:34
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its shit quality music if you ask me. my w800i background hiss when listening to mp3s is unacceptable and ruins everything. what an embarassment to the walkman series. even a cheap mp3 player is heaps better in regards to music quality.
[ This Message was edited by: tupac1 on 2006-06-14 10:52 ]
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Posted: 2006-06-14 11:34:29
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Isn't there already a thead discussing MP3 playback quality....
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Posted: 2006-06-14 12:08:10
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yeah there is but its wrong for them to say their product is of high quality music.
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Posted: 2006-06-14 12:25:56
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I believe it says "....end-users associate "Walkman" with high-quality and innovative portable music players."
I think they are allowed to claim that their music players are high quality.
They have been well received by the press, been a success financially for the company and are outselling the competition.
If there was any serious issue with the background noise then it would have been picked up by the press or the competition by now and
would have recalled the models affected.
Anyway, I can't comment on the quality because I don't own a
handset yet. My mates W810i seems to be ok though, she hasn't mentioned anything wrong with hers and she loves her music.
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Posted: 2006-06-14 12:39:56
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