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International soccer star David Beckham has inked a deal to promote Motorola handsets around the world, the company announced Tuesday.
The three-year agreement with Beckham will kick off with advertising appearances and retail promotions in Asia. Motorola will embed exclusive Beckham content -- such as screen savers and video clips of the star in action -- in Motorola handsets.
The 31-year-old soccer star plays professionally for Spain's Real Madrid football team. He is also captain of the English national team, now competing in the World Cup being played in Germany. He gained fame and notoriety outside soccer when he married former Spice Girl Victoria Adams in July 1999.
Beckham is expected to start his role as Motorola spokesman immediately and will be seen carrying Motorola products during the World Cup tournament.
As part of the deal, Beckham will also promote the newly launched red Moto Slvr phone, a red version of the ultrathin Moto Slvr phone. Part of the proceeds from the sale of these phones and consumers' monthly mobile phone bills go into the Red fund, which was started by U2 rocker Bono and former President John F. Kennedy's nephew Bobby Shriver to help eliminate AIDS in Africa.
Beckham has long supported UNICEF, and in January 2005 became a goodwill ambassador for the organisation with a special focus on its Sports for Development program. He has also contributed time and energy to tsunami and hurricane relief efforts.
"We're very excited about this collaboration for ourselves, our customers and our consumers," Jeremy Dale, vice president of retail marketing at Motorola Mobile Devices, said in a statement. "David Beckham is a global icon and we look forward to working with him across a range of projects."
Source: cnet.com.au
Robbie Williams (SE) vs. David Beckham (motorola) Who will win?
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Posted: 2006-06-14 09:58:10
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hello david ;-)
This message was posted from a Nokia
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Posted: 2006-06-14 10:08:52
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if we win the world cup motorolla will prolly shift a few handsets extra.
SE have gone with good old slow and steady Robbie
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Posted: 2006-06-14 10:10:56
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God, I wonder how much money moto paid him for that - probably about £20M and enough moto L7s as he can give away
Doesn't he have enough money already?
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Posted: 2006-06-14 10:32:56
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On 2006-06-14 10:10:56, Ace Mccloud wrote:
if we win the world cup motorolla will prolly shift a few handsets extra.
SE have gone with good old slow and steady Robbie
Yeah, and I wonder who Nokia would use..fellow-Fins Lordi perhaps?
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Posted: 2006-06-14 10:40:36
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If the single does well you never know.......
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Posted: 2006-06-14 10:43:46
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