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Sony's racially charged PSP ad
Hi Guys, I would like your opinions on this ad which has appeared in the Netherlands promoting the new white PSP.
While Sony has been in the news before over their 'questionable' methods of advertising, i.e Graffiti painting public areas, does anyone think they have gone too far with this particular effort?
While I am probably doing exactly what Sony expected and posting this in on a message board for discussion, I still think this deserves it
For some reason, I don't think they would get away with this in the USA, especially in the South, but the Netherlands with their colonial past, for some reason seems ideal for Sony!!
Opinions please...
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Posted: 2006-07-05 10:30:32
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Unusual, to say the least! Are they running a similar one for black psp's?
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Posted: 2006-07-05 10:32:17
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Well the black PSP hardly needs promoting does it? Its been around for a while.
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Posted: 2006-07-05 10:43:18
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effective, I gota say its def interesting, I do see the racial thing going on there, but don't find it to bad really, its not as if the black person is on their knees or something, althoguht it does denote a white racial dominance but the fact a woman is doing it uses the sex appeal and turnes it more into a battle of the sexes
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Posted: 2006-07-05 11:26:56
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@luke.
Interesting, but that black person is in fact a woman
I think its typical of Sony's 'disruptive advertising', it likes to be very close to overstepping the line when it comes to some of its marketing, especially with the PSP.
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Posted: 2006-07-05 11:54:18
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I really don't see the problem with the ad...
It just showing the introduction of the white psp (white women) to the black psp (black women). They represent PSPs rather than RACE.
It is LOGICAL to pick a black women and a white women because they easily represent the black and white colours of the PSPs.
Sure the white women might look a bit more aggressive BUT its because it's to make an impact with the white psps introduction into the market!
I can't believe why everything has to be seen as racists!
Look at a different version of the ad below, the black women is ON TOP of the white women...
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Posted: 2006-07-05 13:09:29
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Women ontop of women? I really don't see why people are complaining, these are great!
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Posted: 2006-07-05 13:13:21
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Agreed, i am sure Sony would of researched and looked into the possible implications of the ad and would be assured of all races on a whole that it would be not offensive.
Of course some people will be offended but thats them
I think its quite a good ad, is bold which is good will make an impact
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Posted: 2006-07-05 13:13:38
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Would it make any diffrence if it was the other way round?
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Posted: 2006-07-05 14:07:00
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yeah the ad is not bad but impletation can be taken the wrong way!!!
how comes netherlands have an english ad??
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Posted: 2006-07-05 14:08:36
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