Sony Ericsson / Sony : General : Why not an 'entry level' or 'value' brand for SE?
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We have the Walkman brand, now the Cyber-Shot brand, why not a cheaper set of handsets for
?
This is an area where
are lacking, and Nokia dominates with simple but excellent handsets like the 1100, 1600 et al.
How about Sony Ericsson has a line of 'Tesco Value' (a cheap range of products in a leading UK supermarket chain for the uninitiated!) - type handsets for those on a budget or getting their first phone?
A lot of people are probably getting their first Nokia, and it's often a simple phone like the 1100 or a secondhand 3310, and once they come to upgrade they go for another Nokia as they know how to use it, and bingo! Nokia has a loyal customer, even if it's only because people don't want to go outside of their 'comfort envelope'.
If
can create and market it's own range of 'value' handsets I bet it could capture a lot of new, loyal customers, even if they don't want the latest feature-laden handset! But if
do it right and make these cheap handsets attractive and easy to use, it could pique people's interests in those higher-end handsets? Even if it doesn't, SE will have more market share, even if those people only buy SEs as they 'know how to use them'.
What are people's thoughts?
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Posted: 2006-07-13 17:25:20
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The J series?
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Posted: 2006-07-13 17:33:24
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Just what i was thinking. Old-tech hardware with revamped software and new housings it seems to me.
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Posted: 2006-07-13 17:44:35
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LOL, op, i think SE marketing is doing a fairly okay job.
Cheap phones? LOL
You know how many cell phones Chinese consume every year? In Shanghai, one of the best cities in China or maybe the best city, people making 250GBP every month (Average income). And one SE K800 costs 400 GBP in China. But ppl still buying cell phones like crazy. You see ppl saving up 2 or even 3 months' salary for a cell phone.
There are many things you cannot explain. Years ago, Nokia first invaded China. Some ppl questioned if most of chinese ppl can afford the price and claimed that Nokia went in too early. But Nokia was the winner.
NOkia doesn't design cell phones just for UK or China or any specific region. They have a globle eye, so is SE
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Posted: 2006-07-13 17:48:03
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I was thinking as a replacement for the J series.
There are a lot of people in the developed world who only buy cheaper models as they don't use features like the camera or mp3 player and just want a simple model.
I'm no expert but I'm sure there are a lot of people in China who want a phone but don't want to spend 2-3 months wages on one!
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Posted: 2006-07-13 17:56:58
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You mean like a non colored screen one.
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Posted: 2006-07-13 17:59:39
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But do SE want to be associated with really low tech phones? I don't think it would fit in with their brand image.
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Posted: 2006-07-13 18:04:55
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i think sammy means a phone with the basic functions calls and with/without sms and possible monochrome display .
it could be a good suggestion , but the j series is at a minimum cost with a few extras , so not so sure if it will take off enough for profit .
just my 2 cents
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Posted: 2006-07-13 18:07:15
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Not necessarily a b/w screen phone, perhaps ones with colour screen but no cam or just a VGA one, bit like they have now but better designed and not rehashes of previous models?
Good point about brand image, perhaps this is a way SE could go if they decide to attack the entry level market more, especially if they want to expand their market share more.
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Posted: 2006-07-13 18:13:19
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People have different standard and different demands. Can't help.
SE is doing a fairly okay job.
Globalwise, they are doing good.
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Posted: 2006-07-13 18:15:17
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