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Strategy Analytics: Nokia, Motorola and Sony Ericsson Set Record Highs as Global Mobile Phone Shipments Reach 230 Million Units in Q2 2006
BOSTON--(BUSINESS WIRE)--July 20, 2006--Global mobile phone shipments grew a healthy 26 percent year-over-year, to reach 235 million units in Q2 2006, according to the latest research from Strategy Analytics.
Nokia and Motorola dominated sales and accounted for a record 55 percent combined share during the quarter, as described in the newly published Q2 2006 Global Handset Market Share Update report.
Neil Mawston, Associate Director of the Wireless Device Strategies (WDS) service at Strategy Analytics said, "Motorola has recorded an average 52% annual growth over the last four quarters, while Nokia has averaged 32%. If Motorola can continue this breakneck pace - a stretch, but not totally inconceivable given the strength of their core designs - it would overtake Nokia in the first half of 2007. The stars would need to align for Motorola on additional new products, 3G, and component supply, but this should be a strong warning for Nokia which should feel pressure to more rapidly improve both entry- and mid-tier product offerings in terms of both designs and numbers."
Chris Ambrosio, Director of the Wireless Device Strategies (WDS) service, added, "Sony Ericsson is another vendor who has achieved both balanced product design and brand relevance with its Walkman products, resulting in record highs for the joint venture in shipments, revenues and profits. The important story for Sony Ericsson is the notable improvements in getting new products out and into channel on time - and profitably. If Sony Ericsson can continue in this area, where it has struggled in the past, the Walkman and Cybershot brands from Sony have legs to provide strong growth well into 1H 2007."
Other findings from Strategy Analytics' Q2 2006 Global Handset Market Share Update include:
-- Sony Ericsson jumped back into fourth position for the first time in 2 years, as demand surged for its Walkman music phones;
-- The market share gap between Motorola (22%) and Samsung (11%) opened to its widest point since 1999, as Samsung continued to miss out on the boom in emerging GSM markets.
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Posted: 2006-07-20 15:24:29
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im surprised motorola are 2nd and noia 1st. not many people have good things to say bout either
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Posted: 2006-07-20 15:36:17
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i presume lg will bounce back with their Black Label Chocolate series?
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Posted: 2006-07-20 15:54:33
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nah. SE will maintain the lead, and probably pip third soon.
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Posted: 2006-07-20 16:05:34
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lol, every Q we see the same posts.
Samsung will push hard to maintain its nr 3 position. the only way that can change is when SE double its production (no possible) and widens its productline and increase its pressence in the US & emerging countries.
we can ofcourse help a small bit aswell, by buying a new phone every Q and by advising people to buy them aswell.
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Posted: 2006-07-20 16:08:29
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I´m glad with this, but this P990 soap opera is getting on the nerves of alot of people, including me...SE has to change the way it relates with clients to grow even more
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Posted: 2006-07-20 16:13:17
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Quote:
On 2006-07-20 16:08:29, bart wrote:
lol, every Q we see the same posts.
Samsung will push hard to maintain its nr 3 position. the only way that can change is when SE double its production (no possible) and widens its productline and increase its pressence in the US & emerging countries.
we can of course help a small bit aswell, by buying a new phone every Q and by advising people to buy them aswell.
Both Samsung and LG have failed to get a footing in the emerging markets such as india and africa will have now missed the boat in these huge markets.
has managed to expand its low end phones whilst at the same time capitalising on its parent company's brands and like the report says, should ensure strong growth for the next 4 quarters.
However, with 1 million
handsets a month being produced I doubt us buying 1 or 2 will make much of a difference
Moto's razr can't go on for much longer because they have been so popular for so long. The L7 SLVR seems to be selling really well, though, and I can imagine that appearing in various other guises.
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Posted: 2006-07-20 16:27:10
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I still don't undersand what keeps moto at #2
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Posted: 2006-07-20 16:41:58
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1 or 2 phones extra a member here would help. most of us here always buy the new ones anyway, but don't forget you can always buy SE phones as a gift for friends and relatives.
how well presented is SE on those emerging markets?
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Posted: 2006-07-20 16:43:29
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Taking LG's place now....
I think this is a crap article, Moto overtaking Nokia?? Thats a joke, I think the only place Moto is popular is in the US.
SE is huge in Asia, I dont think the surveys were done right...
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Posted: 2006-07-20 16:58:05
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