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GPRS Based TV service Out-Performs 3G services - report
The first head-to-head consumer-based comparison between the existing mobile TV services in the UK has found Vodafone Live! to be the best service overall - but the biggest shock is ROK's 2.5G service coming in second place - ahead of big guns Orange 3G TV and 3.
The tests were carried out by Strategy Analytics in June this year with results made public this week.
It was a particularly bad day at the office for Orange 3G TV - technical problems mean't that the service was unable to be evaluated fully - which saw it come bottom of the pile. But it's great news for ROK, the UK-based independent mobile technology and content developer. "It's all due to the technology we've created" said Jonathan Kendrick, Chairman and CEO of ROK "which allows for the delivery of multi-channel mobile TV to the mass-market right here, right now."
Vodafone's service came top in content - something ROK is addressing.
"We're learning all the time as to what content real, paying customers want to watch on their mobiles" said Bruce Renny, Marketing Director of ROK "and, as such, we are constantly addressing and updating our content offerings. Content is, actually, the easy part in all this - it's the technology foundation blocks which are the hard part and that's where ROK believes we are best of breed."
http://www.rok.tv/
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[ This Message was edited by: goldenface on 2006-07-27 09:53 ]
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Posted: 2006-07-27 10:48:43
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