>
New Topic
>
Reply<
Esato Forum Index
>
Sony Ericsson / Sony >
General
> Sony Ericsson parts with Advertising Company
Bookmark topic
Bartle Bogle Hegarty has resigned its multimillion-dollar Sony Ericsson global advertising account after six years following creative differences.
ESATO NEWS
BBH created adverts such as the recent K800i "never miss a shot" altogether BBH has carried out several global advertising campaigns for Sony Ericsson.
BBH won the creative assignment for the mobile phone joint venture between Swedish company Ericsson and Japanese firm Sony at the end of 2001, following the creation of Sony Ericsson in August of that year. The agency beat Saatchi & Saatchi, which handled Sony's mobile products in the UK, to win the account.Sony Ericsson spends £8 million in the UK and an estimated £50 million worldwide on its advertiseing campaigns.
BBH's decision to resign the account is said to stem from a disagreement over creative direction. In a statement, BBH said: "This decision is based on differences of opinion regarding the creative direction of the brand. The decision remains amicable and both companies wish the other every success for the future."
--
Posted: 2006-07-31 02:13:17
Edit :
Quote
I hope that Sony parts from Ericsson soon and merge with - Nokia
--
Posted: 2006-07-31 02:16:34
Edit :
Quote
JN please don't say that i have a weak heart.
--
Posted: 2006-07-31 02:20:41
Edit :
Quote
@axxxr - Yup, dude . . you only have weak lungs
Any idea who replaced - BBH
--
Posted: 2006-07-31 02:28:07
Edit :
Quote
Apparantly
has now appointed
wolff-olins as their new promoters.
--
Posted: 2006-07-31 02:36:41
Edit :
Quote
@axxxr - Oh, OK thanks for the link pal !
--
Posted: 2006-07-31 02:38:18
Edit :
Quote
It will be interesting to see what advertiseing strategy the new company makes.
--
Posted: 2006-07-31 13:49:08
Edit :
Quote
Quote:
On 2006-07-31 02:16:34, JN wrote:
I hope that Sony parts from Ericsson soon and merge with - Nokia
hehe
--
Posted: 2006-07-31 13:53:00
Edit :
Quote
Quote:
On 2006-07-31 02:16:34, JN wrote:
I hope that Sony parts from Ericsson soon and merge with - Nokia
@Jn,please don't make us fall sick.
--
Posted: 2006-07-31 15:13:59
Edit :
Quote
Quote:
On 2006-07-31 02:16:34, JN wrote:
I hope that Sony parts from Ericsson soon and merge with - Nokia
just incase that happend.. there'll be who's our ally and who's our enemy thing going on in one forum
--
Posted: 2006-07-31 15:20:25
Edit :
Quote
New Topic
Reply
