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mckvakk Posts: 283

Picture yourself with Sony Ericsson’s 3G Z610 – the shimmering ‘mirror’ clamshell with hidden depths.
22 August 2006

LONDON 22 August 2006 - Sony Ericsson today announces the Z610; a stylish 3G phone that blends performance with stand-out design. The sleek mirror finish on the front cover gives the phone a jewel-like quality that is complimented by a hidden ‘magic mirror’ display which can only be seen when in use. This striking phone delivers on its good looks: its advanced feature set includes a 2.0 Megapixel camera and broadband-speed 3G connectivity. With such a unique design and a choice of three eye-catching colours – Luster Black, Rose Pink & Airy Blue – Z610 is the clamshell to be seen with.

“The unique design of the Z610 is inspired by nature. We have applied a mirror finish and used a hidden display for the first time to achieve the feel of a calm ocean surface” says Eiji Shintani, Art Director, Creative Design Centre, Sony Ericsson. “OLED technology has enabled us to build in a display that doesn’t interrupt the seductive, reflective qualities on the front of the phone. And given that Z610 is also a highly-specified device, it appeals to the design conscious that need a phone for every day use.”

The magic of the Z610 is revealed when a call comes in or the user receives an SMS or MMS. The hidden external display illuminates, giving the effect that the caller-ID information is floating on the face of the phone itself.

The distinctive design of the Z610 is matched by a feature set that lets the user get the most from their mobile phone. The Picture Blog application allows the user to share photographs with friends and family, via an online ‘blogsite’, within just a few clicks. Simply take a shot with the Z610’s 2.0 Megapixel camera and upload (or blog) the images directly to the site.

The Z610’s 3G capability, coupled with its large 2.0 inch screen, makes video calling and accessing the Internet a pleasure; and with support for Push Email and RSS feeds that deliver the latest news updates direct to your mobile, it’s so much more than a pretty face.

And when its time to reflect, support for Memory Stick Micro™ (M2™) allows for generous storage of photos, video clips and MP3 files. This popular and portable storage format is available in memory sizes up to 1GB – that equates to around 2,800 pictures of 2.0 Megapixel quality.

Z610 is available in selected markets from Q3 2006.

Z610 – Features at a glance:

* Imaging & Messaging
o Main screen: 2.0”, 262k colour TFD, 220x176 pixel
o External screen: OLED, 128x36 pixel
o 2.0 Megapixel Integrated Camera
o 2.5 x Digital Zoom for still imaging
o Picture Blog
o Picture Wallpaper
o SVG Tiny 1.1
o Video telephony
o QCIF Video recording and streaming
o VideoDJ™ & PhotoDJ™
o Wallpaper animation
o SMS, MMS (Photo Messaging)
o Predictive text input
o Push e-mail
o Sound recorder

* Music & Entertainment
o 3D games
o Flight mode
o Embedded games
o Java MIDP 2.0
o Music player with support for MP3, AAC, AAC+ and eAAC+
o MusicDJ™
o PlayNow™
o Polyphonic ringtones (72 voices)

* Connectivity
o UMTS 2100
o GPRS 900/1800/1900
o Bluetooth™
o Bluetooth™ stereo (A2DP) support
o USB 2.0 mass storage
o USB charging
o 64MB Memory Stick Micro™ (M2™) in kit. Support of up to 1 GB
o Fast port connector
o Flight mode
o HTML full browser with RSS
o PC Tools and software

* Accessories

CORE ACCESSORIES
o Desk Stand CDS-60
o Travel Charger CMT-60
o Bluetooth Headset HBH-PV705
o Bluetooth Headset HBH-GV435
o Bluetooth Car Speakerphone HCB-100
OTHER ACCESSORIES
o Bluetooth™ Headset HBH- IV835
o Music Desk Stand MDS-60
o Portable Speakers MPS-60
o Bluetooth™ Car Handsfree HCB-700

* Availability

Available: Within Q3 2006
o Available colours:
o Luster Black
o Rose Pink
o Airy Blue





[ This Message was edited by: mckvakk on 2006-08-22 09:11 ]
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Posted: 2006-08-22 09:32:25
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shaliron Posts: > 500

As I thought. The same specs as the K610, with a slightly larger screen, in a different form factor. I'd like to see how thick it is though. Probably only about 18-20mm, so not RAZR thin.
Like the choice of colours though. Blue, pink and black. So-so mass market product with a nice design. A nice change from SE (in terms of design).
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Posted: 2006-08-22 09:57:34
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goldenface Posts: > 500

Look like is going after the fashion phoners with its: -

The sleek mirror finish on the front cover gives the phone a jewel-like quality that is complimented by a hidden ‘magic mirror’ display which can only be seen when in use



_________________
T18s>>>T300>>>T610>>K700>>S700>>J5>>W900i

[ This Message was edited by: goldenface on 2006-08-22 09:11 ]
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Posted: 2006-08-22 10:05:46
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grabben Posts: 20







[ This Message was edited by: grabben on 2006-08-22 09:12 ]
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Posted: 2006-08-22 10:10:57
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goldenface Posts: > 500

I do like that display.

We need to see that on a
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Posted: 2006-08-22 10:12:23
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brix25 Posts: > 500

Ahh man, this one is too nice especially the OLED display which reminds me of those mp3 players from Sony which were released last year. The colours are also cool...I'd take a blue one.
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Posted: 2006-08-22 10:24:00
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shyam335 Posts: > 500

Oled display looks cool.
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Posted: 2006-08-22 10:27:23
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Skrue Posts: > 500

it looks like the sony 's
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Posted: 2006-08-22 10:30:41
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shaliron Posts: > 500

After seeing the SE official pics, one word, wow. Much nicer than those spy pics that I saw earlier.
If his is how SE are going to approach the fashion phone market, then I'm all for it. This is the first phone in a long time that appeals to all females and males alike. Especially with the well chosen colour variations.
The design is different from the RAZR and IMO, even better. This phone should prove a hit with everyone, as long as it's not priced too expensively. If I could choose from the Z610 and the KRZR in terms of design, you know who'd win. But it'll be interesting to see which one proves more popular, the Z610 or the KRZR.
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Posted: 2006-08-22 10:42:55
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n3o Posts: 427

arent spec more close to K618's... This message was posted from a Z1010
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Posted: 2006-08-22 11:11:36
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