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Sony Ericsson makes music plans
WORLD No. 4 mobile phone maker Sony Ericsson plans further to develop its PlayNow service, currently used for downloading ring tones.
"We are developing the PlayNow service further, it is part of our bigger music stragegy," said spokesman Aldo Liguri.
But he could not say what kind of further development that would entail, or when it would happen.
Many phone makers have invested in online music download services, and handset makers see digital music as one of the key drivers for selling more expensive new phones, as they try to hold up prices despite surging demand for cheap phones on emerging markets.
Nokia, the world's largest handset maker, said at the start of August that it was buying US-based digital music distributor Loudeye for $US60 million ($78.5 million).
Sony Ericsson's current PlayNow facility allows users to hear a clip of a ringtone and then purchase it if desired.
Reuters
[ This Message was edited by: goldenface on 2006-08-31 08:40 ]
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Posted: 2006-08-30 12:59:00
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