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> X Factor blur out Sharon's Pink Razr
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X FACTOR could be in hot water with TV watchdogs after blurring shots of Sharon Osbourne's phone because it is not made by sponsor Nokia.
Sharon has refused to give up her pink Motorola Razr mobile so the show has doctored shots of her handset - while fellow judge Louis Walsh's Nokia is featured prominently.
This is despite broadcasting watchdog Ofcom's rule that programmes must not be "distorted for commercial purposes" by sponsors.
Viewers were puzzled at the weekend as they watched Sharon speak to Louis on the phone.
Sitting in her bed, Sharon looked as though she was talking into a shocking pink blur. Yet Louis' handset was clear on his desk.
Cameramen have also been told to film Sharon making calls from a certain angle, so the make of her mobile cannot be identified.
One show insider said: "Nokia has tried everything but she won't budge. She's attached to that phone and is sticking with it. Sharon's feisty and won't be railroaded into anything."
Ofcom said: "We've a code broadcasters must stick to. We'd look into any complaints."
A spokeswoman for the hit ITV show commented: "We are aware of all broadcasting regulations and work within them."
Nokia, whose X Factor deal is worth around £10million, said: "There are a number of mobile devices featured on the programme, in use by the judges and contestants, all of which are used at the owners' choice."
ITV itself stresses the importance of editorial independence in guidance notes on sponsorship, calling it a "fundamental rule".
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Posted: 2006-10-07 14:54:36
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Saw that in the paper last week foun dit quite amusing really
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Posted: 2006-10-07 14:57:16
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surely nokia can give her a pink vertu??
im sure shed love that...
fatreg
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Posted: 2006-10-07 19:27:38
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You can't blame Nokia............after stumping up ten million would you want your main rival's phone on the show?
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Posted: 2006-10-07 21:02:59
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I wish Nokia hadn't bothered sponsoring X Factor, my missus insists on watching it every week and their same advert with a clip from Shabba Ranks - Mr Loverman is beginning to get on my nerves 213 times later...
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Posted: 2006-10-08 10:28:10
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Any pictures of the blurred phone?
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Posted: 2006-10-08 20:36:29
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Posted: 2006-10-08 22:10:25
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Haha
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Posted: 2006-10-08 22:19:07
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lmao, thank you
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Posted: 2006-10-09 00:35:20
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i've seen the xfactor a few times and on every episode you see simons N91 and louis' 9300 or 9300i but never sharons phone and that never ticked why.. now i see why,
why on earth is sharon so attached to a V3!? they're shockingly bad and its not asif there's no other good looking phones... the pink 7373 and the 7390??
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Posted: 2006-10-09 19:52:23
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