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axxxr Posts: > 500

The jeans clothing firm,Levi Strauss has announced plans to launch a range of branded mobile phones and accessories, under the Levi's brand label in 2007.

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Drawing its inspiration from the iconic roots of the Levi’s brand, the collection will be a youthful and sexy take on the brand heritage: denim, rivets and the arcuate.

"The line of Levi's branded mobile phones and mobile phone accessories will mirror the brand values in terms of innovation, design, quality and craftsmanship. ModeLabs Group has expertise in the mobile phones and mobile phone accessories area and we look forward to a successful partnership with them in growing the Levi's licensed business. Technology and apparel are a continued focus area for the Levi's brand" said You Nguyen, Senior Vice President Product of the Levi's brand in Europe.

“Levi’s®, one of the world's largest brand-name apparel, creates new, innovative products which embody the pioneering spirit that founded Levi Strauss & Co..Thanks to “Mobile On Demand" offer, ModeLabs Group will respond to urban fashion consumers needs, in connection with Levi's® style and aspiration.The products created by ModeLabs group will reflect the brand look and feel and be distributed throughout Europe by Mode Labs Group subsidiaries. This
partnership confirms the in-depth changes underway in the telecom sector." says Stéphane Bohbot, ModeLabs Group CEO. www.modelabs.com

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Posted: 2006-10-20 18:00:33
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axxxr Posts: > 500

Levi’s phone to be launched in Paris soon and will be availble from september.

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Posted: 2007-06-19 17:37:21
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mrianwatson Posts: 84

Buttons or zips?
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Posted: 2007-06-19 18:13:22
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belialwafu Posts: > 500

w/free jeans? maybe the skin is made of jeans
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Posted: 2007-06-20 12:30:28
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marran Posts: 272

On 2007-06-19 18:13:22, mrianwatson wrote:
Buttons or zips?

LMAO!

Otherwise it'll be cool to see how good it will sell.
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Posted: 2007-06-20 13:18:01
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axxxr Posts: > 500

Please continue here: Levi's launch Mobile Phone
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Posted: 2007-06-20 17:20:46
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