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Google chief executive, Eric Schmidt, sees a future where mobile phones are free to consumers who accept watching targeted forms of advertising.
ESATO NEWS
Schmidt said Saturday that as mobile phones become more like handheld computers and consumers spend as much as eight to 10 hours a day talking, texting and using the Web on these devices, advertising becomes a viable form of subsidy.
"Your mobile phone should be free," Schmidt told Reuters. "It just makes sense that subsidies should increase" as advertising rises on mobile phones.
Google is experimenting with delivering text, brand-image and video ads onto small-screen mobile phones. It is enjoying early success in its strategy to win phone network allies in Japan, where TV viewing and shopping on phones is advanced, he said.
The Google executive said his own company had no plans to directly give away phones itself, nor is he aware of any effort by partners such as phone makers Nokia or Motorola or mobile operators like Vodafone to make such a radical move, he said.
Schmidt acknowledged that mobile phones may never become totally free to the consumer. Newspapers are still not completely free a hundred years after they started relying on advertising, but they certainly are inexpensive, he noted.
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Posted: 2006-11-13 01:15:26
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What a NICE model-fone to feature . . . a K610i
!
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Posted: 2006-11-13 03:34:26
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yeh and if google has its way then you will be getting that for free mate!
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Posted: 2006-11-13 09:01:08
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I love Google
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Posted: 2006-11-13 09:14:34
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It depends on how intrusive these ads are. Are we going to be bombarded with ads halfway through a phone conversation? Or have to listen/watch them for a minute before we make a call or afterwards?
If they're intrusive in that kind of way, you can keep your free phones thankyou!
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Posted: 2006-11-13 16:06:15
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Wouldnt take a phone from Google.. It would probably be as useless as Google and bombard you with ads for free porn and connect you to non-existent numbers...
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Posted: 2006-11-14 13:11:00
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Good point mate, before you can call someone and advert may pop up
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Posted: 2006-11-16 00:07:50
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Since google is an expert in "search", they should create a software for finding lost and stolen mobile phones.. Just type you imei number and lo you find your phones current location....
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Posted: 2006-11-16 02:10:00
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On 2006-11-16 00:07:50, PeterKay wrote:
Good point mate, before you can call someone and advert may pop up
well....you may have to listen to an advert before you make a call....but this is alright....aslong as the calls are free aswell
a students / young persons dream! lol :~P but yeh...I can see this going terribly wrong as you are going to end up having to pay, alongside having all the adverts etc. :'(
but yeh...nice phone to feature!
-|- awave
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Posted: 2006-11-18 17:33:10
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