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easyMobile is to close its service in the UK and Germany on 13 December, easyMobile’s 80,000 customers were informed of the decision by text message.
ESATO NEWS
The easyGroup has today terminated its brand licence agreement with TDC, the operators of easyMobile in UK and Germany. TDC, originally the state owned telecoms company of Denmark, was a listed company on the Copenhagen stock exchange when it was licensed to operate the easyMobile brand by the easyGroup in the spring of 2005. The easyGroup took no financial risk in this licensing agreement and easyMobile has been a profitable brand for the easyGroup since launch, collecting six figure royalty streams from TDC for the use of the 'easy' brand.
However, in January 2006 TDC was purchased by a consortium of private equity houses including KKR, Perima, Providence Equity Partners, Blackstone and Apax. This was Europe's first 10 billion euro private equity deal and, as is standard practice with new owners of this type, ventures outside the core market of TDC (ie outside Denmark) were starved of funding and the management was purged.
Despite lengthy negotiations between TDC and the easyGroup to find a way to continue the easyMobile service, the easyGroup has decided that its brand is at risk if it stays in the hands of TDC and therefore today it has terminated its brand license of the easyMobile name to TDC for breaching the terms of the brand licence agreement.
"Simply put, TDC is no longer a worthy licensee of the easy brand and damages will be sought to compensate for any damage done to the brand in the past or in the future," said Stelios the easyGroup chairman and founder of easyMobile. "I will make sure that TDC understand that they must treat the customers and the staff well and I am already putting a new service in place with a new partner under the easyTelecom.com brand."
Under the terms of the brand license TDC are contractually obliged to relinquish use of the name easyMobile within one month , to organise an orderly transfer of the customers to another provider and to look after their staff and suppliers who were working on the easyMobile project.
The easyGroup will be regaining control of the easyMobile brand in due course and will be seeking new partners to commercialise it in the mobile telephony sector.
www.easymobile.com
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Posted: 2006-11-14 18:33:45
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what a shame....
means ill get some money back though...
hehe
fatreg
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Posted: 2006-11-15 00:19:05
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great at last some gud news
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Posted: 2006-11-15 18:37:33
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easyMobile is closing on the 13th December, and any promotional credit you've earned will be lost at that point,But there's a way to make good use of it by donating it to charity via premium SMS. There's a catch though - many of the charity premium SMS numbers can't be used on an easyMobile account unless you've got autotop up activated, which most people won't have.
But there are a few charities that do work:
DOG to 84858 - £3 dogs for the disabled
SANDS to 84858 - £3
http://www.fundraisingforsands.org/text.htm - supporting parents who have lost babies
TTWA to 84858 - £3 woman's aid for women/children affected by domestic violence
NSE to 84858 - £3
http://www.epilepsynse.org.uk/ - finding a cure for epilepsy
CVOC to 84858 - £3 child victims of crime
DOW to 84858 - £3 The Down Syndrom Education trust
RHI to 84858 - £3 Save the rhino
But there are a few charities that do work:
DOG to 84858 - £3 dogs for the disabled
SANDS to 84858 - £3
http://www.fundraisingforsands.org/text.htm - supporting parents who have lost babies
TTWA to 84858 - £3 woman's aid for women/children affected by domestic violence
NSE to 84858 - £3
http://www.epilepsynse.org.uk/ - finding a cure for epilepsy
CVOC to 84858 - £3 child victims of crime
DOW to 84858 - £3 The Down Syndrom Education trust
RHI to 84858 - £3 Save the rhino
84858 BREAST - £3 Breast Cancer Research
84858 HHIV - £3 Hope HIV charity work in Africa
Remember when calculating how many text messages to send, you have to factor in the cost of the text message (about 10p) as well as the £3!
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Posted: 2006-12-06 03:55:02
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