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Action Images, the specialist sports arm of Reuters, has signed a contract with the Sony Ericsson WTA Tour, the governing body of women's professional tennis, to be its primary photographic provider, covering Sony Ericsson WTA Tour tournaments.
ESATO NEWS
The contract starts on January 1, 2007 and will run for two years. Benefits will also be available to tournament organisers, key sponsors and other partners worldwide.
Larry Scott, Chairman and CEO, Sony Ericsson WTA Tour said: "We're thrilled to be working with Action Images, which is one of the foremost sports photographic agencies in the world. Action’s global expertise in sports photography, in addition to its role as part of the Reuters family, will allow us to take the promotion of the Sony Ericsson WTA Tour to the next level."
Monique Villa, Chairman, Action Images said: "It is an enormous privilege to be working with the leading organisation in women's tennis. This deal allows Action Images to play to its strengths, supporting Sony Ericsson WTA Tour events globally on and off the court, and providing photography and related services to the Tour itself,the tournaments, sponsors and partners. It brings our involvement in tennis to a new level both in the editorial and, increasingly, commercial market."
The Sony Ericsson WTA Tour will also benefit from access to Reuters extensive worldwide tennis coverage – both photographic and editorial. As the primary photographic provider to the Sony Ericsson WTA Tour, images will also be available to the Tour, its tournaments, sponsors and partners via a constantly updated online photo archive.
www.actionimages.com www.sonyericssonwtatour.com
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Posted: 2006-12-19 01:52:59
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Wow nice shot!
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Posted: 2006-12-26 07:40:58
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This deal
has made with Reuters is got to be one of the best decisions
has ever made,this will give lots of exposure and awarenes to the brand as Reuters are the the biggest news agency out there!
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Posted: 2006-12-27 04:40:04
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