Regional : Asia Pacific : Sony Ericsson To Enter Korean Mobile Phone Market In 07
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Sony Ericsson, the world's fourth-largest mobile phone maker by shipments, plans to enter the highly competitive South Korean mobile phone market in 2007.
"Sony Ericsson is in talks with Korean mobile carriers about installing the WiFi wireless Internet platform on its phones to be launched in Korea," said a spokesman for SK Telecom, Korea's leading mobile carrier by subscribers.
Sony Ericsson may launch high-end phones in Korea in the second half of 2007, when HSDPA is commercialized, the spokesman said.
SK Telecom hasn't yet decided whether to buy mobile phones from Sony Ericsson, he said.
Officials at Sony Ericsson couldn't immediately be reached for comment.
South Korean manufacturers such as Samsung Electronics and LG Electronics dominate the domestic handset market. In South Korea, around 40 million people out of a population of 48 million carry at least one mobile phone.
Motorola, the world's second-largest handset maker, is the sole foreign vendor in Korea, with a market share of about 10%, according to Shinyoung Securities analyst Seung Woo Lee.
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Posted: 2006-12-27 22:10:00
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well, i expect that
kicks the korean market. it's such a pity that
is not around there, but im glad that they soon will.
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Posted: 2006-12-27 22:15:02
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Tough market...South Koreans prefer home chaebols like Samsung,LG etc to foreign companies.
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Posted: 2006-12-27 22:54:36
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This is going to be very very tough for SE. Hope they have a thoroughly thought through strategy.
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Posted: 2006-12-27 22:58:00
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but this is a tough brand toooooooo!
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Posted: 2006-12-27 23:09:31
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errrrrr with what exactly ,last time i checked they were kind of lacking or slacking in all kinds of innovative developments-well unless they specifically target the lower-end of the market
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Posted: 2006-12-27 23:14:09
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no offence, but i would be really happy if samsung and lg would stay inside of korea, i wouldnt miss it here...
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Posted: 2006-12-27 23:25:39
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hehe well said boba.
i think SE will be going after 2007, and with a small attack on its home market everything is possible. you never know when a model becomes a hudge hype. and i think every extra phone sold for SE is a step in the right direction.
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Posted: 2006-12-28 00:23:25
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But is korea ready to face real tech? :-)
This message was posted from a 6233
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Posted: 2006-12-28 01:42:53
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Very risky. Motorola has had some, very, limited success. Nokia had none at all and pulled out.. Let them try, but without wasting too much money if things don't work.
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Posted: 2006-12-28 02:45:39
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