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Esato Forum Index > General discussions > General > Carphonewarehouse Pulls its sponsorship of Big Brother Bookmark topic

After the Race Row on reality show Big Brother, Carphonewarehouse stops its sponsorship of the show worth over £3 Million.


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Posted: 2007-01-18 16:51:07
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I've just been reading that.

That won't be good vfor Channel4.
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Posted: 2007-01-18 16:52:16
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Channel 4 deserve it,they let the bullying and Racism go on for sake of ratings and viewing figures,so i think Carphonewarehouse did the right thing!


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Posted: 2007-01-18 16:53:55
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Carphone Warehouse Chief Executive Charles Dunstone said in a statement: "Our concern has rapidly mounted about the broadcast behavior of individuals within the Big Brother house. We are totally against all forms of racism and bullying and indeed this behavior is entirely at odds with the brand values of the Carphone Warehouse."

"As a result, we feel that as long as this continues, we are unable to associate our brand with the program," he added.

Dunstone said the company had already made it clear to Channel 4, the TV operator screening the show, that if the behavior by contestants was to continue, Carphone would have to reconsider its position.

"Nothing we saw last night gave us any comfort. Accordingly, we have instructed Channel 4 to remove our sponsorship name and branding with immediate effect," Dunstone said.

Carphone Warehouse is not the first company to cancel its sponsorship, noted the analyst. Mobile phone operator 02, a subsidiary of Telefonica, also decided to pull out of the show when it felt program content was unsuitable.

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Posted: 2007-01-18 20:20:29
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what bullying and racism is going on, i havent watched it
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Posted: 2007-01-18 20:26:35
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Not really a BB fan, but I did get to watch it last night. I couldn't believe what was happening, and further more that C4 screened it.

It seems those three bitches really do have it in for Shilpa(?).

I don't one of the girls names, but she appears to be a no mark bimbo.
Jade a common as you like big mouth with an IQ of
The one that I really thought was odd was Jo from S Club 7 - she was part of an advertising campaign against bullying, as she had been bullied at school etc etc...

With a bit of luck it'll be the end of all three careers and an end to BB

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Posted: 2007-01-18 20:31:36
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Quote:
On 2007-01-18 20:26:35, solidsingh wrote:
what bullying and racism is going on, i havent watched it



Bollywood actress Shilpa Shetty is being bullyed and Racist remarks have been made about her because she's Indian. More about this in This Thread
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Posted: 2007-01-18 20:34:44
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guys, this topic is being discussed in the BB celeb 2007 thread so please contine it there, no need for a second discussion

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[ This Message was edited by: masseur on 2007-01-18 19:40 ]
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Posted: 2007-01-18 20:35:46
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