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Sony Ericsson kicked off the 3GSM World Congress festivities with an exclusive press bash at Barcelona's Metronom. Sony Ericsson President Miles Flint was on hand to help kick off the show's first big party of the week.
ESATO NEWS
The big star of the Sony Ericsson party was the company's newest device, the Sony Ericsson W880, a super-thin 3G music phone that can store up to 900 tracks.
When Sony Ericsson showed off the first Walkman phone. Many members of the press were skeptical. They claimed a tired old brand like the Walkman would have no resonance in the mobile market.
How wrong they were. Since then, the company has gone on to ship 20 million Walkman phones, proving that mobile music is a big hit with consumers.
Sony Ericsson had no big news on the smartphone front, but Flint said that the company plans to make an announcement concerning it's Symbian interface, UIQ, on Wednesday morning. There are rumors floating around about the announcement, but there is nothing to confirm as of yet.
After his remarks, Flint's bosses, Ericsson President and CEO Carl-Henric Svanberg and Sony Chairman & CEO Sir Howard Stringer, joined him on stage. The three executives fielded questions on a host of topics from, you guessed it, the iPhone to mobile VoIP to GPS. The executives offered no firm answers, but Flint said he welcomed the challenge from Apple and remained confident that his company was prepared to meet it.
http://www.3gsmworldcongress.com
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I WOULD RATHER BE HATED FOR WHO I AM THAN BE LOVED FOR WHO I AM NOT[ This Message was edited by: axxxr on 2007-02-12 01:46 ]
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Posted: 2007-02-12 02:46:05
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Aww, that phone is so cute. Its sure to be a hit.
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Posted: 2007-02-12 09:13:01
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Sony Ericsson at 3GSM World Congress 2007
12 February 2007
3GSM World Congress, Barcelona, Spain – 11th February 2007 – Sony Ericsson arrives at this year’s 3GSM Congress closely following a series of announcements that enforce the company’s clear ambition to make it the aspirational and accessible choice for millions more mobile phone users worldwide.
Sony Ericsson president Miles Flint comments: “In our first five years we have successfully established ourselves as an aspirational brand in the mobile phone market. We continue to build on this with products such as the W880, a super-slim, high performance 3G Walkman®, that will begin to ship this month. We know what consumers want. With recent announcements of more mid- and low-end handsets such as the K550 Cyber-shot™ and the W200 Walkman® phone, we are now making the Sony Ericsson brand accessible to a wider range of consumers. We aim to make the Sony Ericsson experience aspirational at all price points in the portfolio, from high-end phones to our new talk and text phones, the J110, J120, K200 and K220 models.”
2006 was a record year for sales, net income and profit for Sony Ericsson. The company sold 60 million music enabled phones, 17 million of which were Walkman® handsets. In the same period, 4.5 million Cyber-shot™ phones were sold. Since the beginning of the year Sony Ericsson has made a series of announcements that build on the momentum of 2006, with nine new handsets for the GSM market, and in Japan NTT DoCoMo, Inc. announced two new phones by Sony Ericsson, including the first BRAVIA brand handset which delivers mobile TV functionality. Sony Ericsson has also announced its first HSDPA product, the Tri-Band HSDPA/UMTS and Quad-Band EDGE/GPRS PC300 Mobile Broadband PC Card for laptops, and a host of new accessories that enable consumers to enhance their experience of entertainment and communications on the move.
Making phones available at lower price points requires improvements in cost efficiencies at high production volumes while protecting quality. To this end, at the end of January Sony Ericsson announced it plans to manufacture mobile phones in Chennai, India in partnership with Flextronics and Foxconn, its global outsourcing manufacturing partners. This will enable Sony Ericsson to offer appealing products at even more competitive price points, especially at the lowest end of the portfolio.
Shortly before 3GSM World Congress Sony Ericsson completed its acquisition of the Swedish software company UIQ Technology AB from Symbian Ltd following full regulatory ratification. The company plans to give more details on its strategy for the development of UIQ Technology during 3GSM.
Miles Flint concludes: “We have started 2007 in a very strong position, announcing more new products at a wider range of price points than ever before this early in the year. Looking ahead, we fully expect millions more people to enjoy the benefits of the Sony Ericsson brand, making us well placed to gain further market share this year.”
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Posted: 2007-02-12 09:14:15
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Quote:
On 2007-02-12 09:13:01, goldenface wrote:
Aww, that phone is so cute. Its sure to be a hit.
Should sell like hot cakes!
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Posted: 2007-02-12 09:18:02
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@PeterKay
Are you tempted? I know I am.
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Posted: 2007-02-12 09:55:10
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@Goldenface, tempted i am indeed
I think i will get one without doubt, unless i win one today
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Posted: 2007-02-12 09:57:24
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arrgh i've got uiqfever!
please give me the cure
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Posted: 2007-02-12 10:01:00
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What was your time in the competition?
I doubt I will win, mine was 1 minute.
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Posted: 2007-02-12 10:02:35
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mine was around 20 seconds
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Posted: 2007-02-12 10:07:31
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On 2007-02-12 10:01:00, nokiamaniax wrote:
arrgh i've got uiqfever!
please give me the cure
That makes the two of us. I have this funny feeling that they are holding back on a surprise UIQ announcement when you read about the way they responded regarding the iphone. Can't wait!
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Posted: 2007-02-12 10:13:00
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